BLACKPINK's Jennie Hit With Plagiarism Accusations Over Her Brand Gentle Monster

BLACKPINK Jennie‘s glasses brand, Gentle Monster, recently released a new eyewear collection called JENTLE SALON. The collection features her adorable capybara mascot as well as other cute bows, hearts, and stars accessorizing the glasses.

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A post shared by GENTLE MONSTER (@gentlemonster)

However, the collection has been hit with plagiarism accusations from — allegedly — jewelry brand YVMIN.

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A post shared by YVMIN (@yvmin_official)

According to the rumors, YVMIN shared posts and stories on their Instagram account that showed similarities between their brand and Jennie’s, such as these sunglasses with bows…

As well as this side-by-side collage comparing pieces created by both brands.

While plagiarism accusations from a brand are serious, though, there is evidence that it might have been fabricated by a different Instagram user in an attempt to make it seem like YVMIN was making the accusations when, in actuality, they weren’t.

The above posts can’t be found on the YVMIN Instagram page anymore, but they can be found in the stories of user @gbrll.jo.

Some netizens think that this user edited their own posts in order to make it look like YVMIN was the one who originally accused Gentle Monster of plagiarism.

Further evidence to support this theory is the fact that YVMIN follows both Jennie’s personal account and the Gentle Monster one as well.

The user has shared another post on their Instagram story claiming that the jewelry brand was the first to make the accusations, but netizens just don’t seem to be convinced.

Here’s how people are reacting to the controversy on social media.

the capybaras and the clouds above were jennie’s idea, and the collection was prepared by the gentle monster team. the antis favorites are so jobless that when they see that jennie has gone viral among hf and locals, they get mad and try to throw mud lmaoo 😭 pic.twitter.com/GRPHVmyISP

— mortisu (@hiladiesmuwh) April 30, 2024

THE CAPYBARA CHARM. Yvmin uses a teddy bear hugging a heart on his stomach design, which is a design that is SUPER COMMON among jewelry brands or in the accessories market. JENNIE’s design was based on her favorite things: Capybara and Cloud, which are publicly known to people. pic.twitter.com/YmRuWPW6Lv

— BlueLoveVN (@BlueLoveVN) April 30, 2024

saying jennie copied yvmin like she didn’t always love capybaras and wanted to insert them into her aesthetic work and campaign. also it’s just ribbons and pearls that isn’t copying, it’s a design symbol and 928 other brands use the same ones but y’all want to focus on jennie..

— ✦ (@lalisasproperty) April 30, 2024

yvmin are rings and necklaces and jennie’s are sunglasses accessories 😭 ribbons pearls and a big animal? they will say jennie copied them when she chose a big animal like them as the face of the campaign or what

— ؘ (@rubyologist) April 30, 2024

That’s edited. YVMIN yvmin_official is following both Jennie & Gentle Monster (An evidence that contradicts this crazy plot created by insecure freaks) 😜 Nevertheless, @oddatelier it’s about time to shield Jennie from defamation & harassment. A strenuous legal effort is a must❗️ https://t.co/aS5lgS3UN7 pic.twitter.com/Nu7yr5hruI

— gyozatrain (@gyozatrain) April 30, 2024

edited + yvmin never posted that on story. that brand follows jennie and gentle monster, charms have always been popular, capybara and bears are different animals, bows in the edited pic aren’t from yvmin, hearts accessories been a trend. just spreading misinformation for clout pic.twitter.com/5jU07t6Vss

— 𖤐 (@GhoulPink) April 30, 2024

Neither YVMIN nor Jennie’s label have yet spoken on the matter.