Fans Threaten HYBE Over Zionist Involvement In TXT’s New Release

A large number of fans have announced a boycott.
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Serah S. Cherrie
Serah S. Cherrie

The #HYBEDivestFromZionism movement is picking up pace steadily as fans mobilize online to denounce all association between HYBE and any known Zionist. The movement, initiated by Palestinian fans, started in response to the ongoing onslaught on civilian lives in Gaza, Palestine, by Israel. In a new development, a large number of TXT fans are now warning the label that they will boycott an upcoming song for having allegedly pro-Israeli producers on the track.

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On March 26, KST, TXT revealed the tracklist of their upcoming mini album, Minisode 3: TOMORROW, which included a sub-unit track, “The Killa.” Initially, fans were excited about the song, especially since one of the producers from TXT’s previous hit, “Tinnitus,” was a part of this track as well.

That excitement, however, quickly became complicated when it surfaced that the production lineup included UV Killin Em, a producer from Tel Aviv, Israel. While some gave him the benefit of the doubt, pointing out that he has not posted any political opinion on his social media about Israel or Palestine, many have argued that this very silence makes it difficult for them to have good faith in his moral stance.

For many pro-Palestinian advocates, Israeli citizens are often considered to be complicit in the subjugation of the Palestinian population, both through their participation in displacing civilians as settlers—going against international law—and through their mandatory military service in the IDF. These facts have spoken volumes to TXT fans who are focused on making sure HYBE is on the right side of history and want the company to “divest from Zionism.”

The issue got complicated further when Ebby, the aforementioned “Tinnitus” producer who also worked on “The Killa,” started responding to fans’ concerns regarding UV Killin Em. He responded to multiple fans with vague statements like that the claims of him being a Zionist were “not true” and “We love everybody over here!”

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These responses were not satisfactory or clear enough for the dissenting fans, who later found out that Ebby is managed by a pro-Israel agency. This discovery put the credibility of Ebby’s statement into further murky waters.

As a result, a huge number of fans have announced that they will be boycotting the particular song, in line with the broader divestment movement. Many took to X (formerly Twitter) to voice their dissatisfaction, using the tag #TheRealKillaIsU.

Meanwhile, fans in support of the #HYBEDivestFromZionism movement continue to push for the label to meet their demands through various other activities, including protest trucks, petitions, and physical demonstrations, with the primary emphasis being on the removal of Scooter Braun, the CEO of HYBE America. HYBE, however, is yet to respond to this constantly growing grassroots, fan-led movement.

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