SEVENTEEN’s “Maestro” Teaser Sparks Heated Debate About AI Use

Many called out HYBE for duplicity.

On April 25, KST, SEVENTEEN dropped a teaser of their upcoming music video, “Maestro,” leaving fans stunned with the drastic change in their artistic direction, going for a much more “dark” concept than their previous releases.

From the video’s visuals, fans rightly guessed that it might be a commentary on the increased use of Artificial Intelligence (AI) in artistic spaces. The teaser came with a disclaimer that confirmed this, adding that a portion of it was created using AI.

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While the music video’s intended message has gained roaring praise from K-Pop fans, many have taken issue with its use of AI. Some pointed out that the music video partially containing AI-generated footage defeated the purpose of the critique. AI models use the data fed to their algorithm by the user to increase the accuracy of the output. So, any kind of usage only contributes to making an AI program more powerful and less distinguishable from human-made results.

While some fans argued that the usage of AI was inevitable to portray how the algorithm cannot create something human-like…

Many fans countered that HYBE has the budget to take alternative routes to replicate AI-like visuals, including hiring VFX artists. The fact that they chose the easy cop-out felt like a dilution of SEVENTEEN’s message to them.

Some fans are on the fence about this issue and feel that the criticism should be reserved until the entire music video is released, which will give audiences a better idea of how much AI-produced content is used or how the message plays out.

What do you think?

SEVENTEEN

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