The Pepsi X Starship Project Is Giving Fans ATEEZ’s First Sub-Unit
On June 30, StarshipTV, the YouTube channel for Starship Entertainment, released a teaser of its latest upcoming project for its ongoing collaboration with Pepsi for the latter’s “For The Love of It” global marketing campaign.
As with some of the collaboration’s projects released in the past, the artists releasing this new digital single aren’t actually Starship Entertainment idols. For this “2021 Pepsi X Starship Campaign”, the idols selected for the project are ATEEZ‘s Hongjoong and Yunho!
[#PEPSIxSTARSHIP]
2021 #PEPSI X #STARSHIPK-POP PARTNER #에이티즈 #홍중 #윤호#COMING_SOON
▶️ https://t.co/1HYbOhZVOz
▶️ https://t.co/3AW7Ma9vxr#ATEEZ#TASTE_OF_KOREA #SUMMER_TASTE #펩시 #광고 pic.twitter.com/7XWg11UdBg— STARSHIP Ent. (@STARSHIPent) June 30, 2021
This is the first time that ATEEZ will have a sub-unit of any kind, and it will no doubt be a great single! Fans are thrilled for Hongjoong and Yunho as the first two members to be in a sub-unit for the group.
The first 2 trainees of KQ and now the first 2 members to have a subunit with collaboration of PEPSI. Congratulations to our HoHong line!
TAKE A SIP WITH ATEEZ#ATEEZxPEPSI #홍중 #윤호 #YUNHO #HONGJOONG #ATEEZ #에이티즈 @ATEEZofficial pic.twitter.com/SRmVxsgqvg
— madjoong° (@mayejinnaise) June 30, 2021
As we celebrate Hongjoong and Yunho as part of pepsi collaboration pls rt & reply so we can trend it🥤
PEPSI x ATEEZ
TAKE A SIP WITH ATEEZ#홍중 #윤호 #HONGJOONG #YUNHO #ATEEZ #에이티즈 @ATEEZofficial pic.twitter.com/zQ5w7L6Sw2— Kim Hong Joong💦(Pyeonghongman)김홍중 홍중🐿🐱🎤🎨📷🎾⚽ (@KimHongjoong3) June 30, 2021
post KD gave us
✔️ artist of the month wooyoung
✔️ artist of the month ateez (mnet japan)
✔️ pepsi collaboration (starship)
– new digital single + MV
✔️ #ATEEZxDIGIMON – first anime collab✨ impact ✨#ATEEZ @ATEEZofficial #에이티즈 pic.twitter.com/GcS6Xg2x2a
— yunho’s bey₈ 💎 (@yunhojagiya) June 30, 2021
There are also just some hilarious reactions from fans in general, and comments about how appropriate it is for ATEEZ to promote Pepsi.
YEOSANG PIC DREAM CAME TRUE?! WE FINALLY GOT THAT ATEEZ WITH PEPSI??!!! OR HE SPOILED IT FOR US???!! TF??!!! pic.twitter.com/GQQXx4t4GL
— jan (@eitijeuw) June 30, 2021
ATEEZ AND PEPSI THEMSELVES HAVE BEEN TEASING IT SINCE LAST YEAR?!(&!?? pic.twitter.com/gJPMqapcJS
— paola (@thxsan) June 30, 2021
let’s talk about how ateez x pepsi was destined to be pic.twitter.com/4Aqj9pAVeB
— lux ☽☾ i 🖤 twt intern (@joongsatvrn) June 30, 2021
An official release date hasn’t been announced yet, but it sounds like the project will be coming out soon.
so here’s what we need to expect for yunho & hongjoong’s pepsi collab!! #ATEEZ @ATEEZofficial #에이티즈 pic.twitter.com/LY4D1uNsww
— yunho’s bey₈ 💎 (@yunhojagiya) June 30, 2021
This will be the 8th single released through the collaboration between Pepsi and Starship Entertainment, and the second released in 2021!
The previous projects have been as followed:
2019:
“Blossom” by former GFRIEND‘s Eunha & VIXX‘s Ravi
“Heart Sign” by Ong Seungwoo
“Cool Love” by former VIXX’s Hongbin & MONSTA X‘s Hyungwon
“Beginning” by Rain & Soyou
2020:
“Refresh” by Block B‘s Zico & Kang Daniel
“I Believe” by CIX‘s Bae Jinyoung & WEi‘s Yohan
2021:
“Zero:Attitude” by Soyou & IZ*ONE (ft. pH-1)
All of these releases in the past have been fun and enjoyable to listen to, so no doubt this one will be as well with talented idols like Hongjoong and Yunho!
Watch the full teaser on YouTube here:
