Spotify Receives Borahaefication Ahead Of BTS’s Comeback
Spotify has officially received “borahaefication!”
Music streaming service Spotify announced a BTS comeback schedule via its official Spotify K-Pop Twitter account. Beginning on June 3, Spotify will release exclusive BTS content under the hashtag “SpotifyPurpleU,” leading up to the group’s comeback on June 10.
The road to BTS’ most-awaited comeback is about to be LOADED with back-to-back content. Save the dates now, ARMYs! 💜 #SpotifyPurpleU #BTS #BTS_Proof @bts_bighit pic.twitter.com/TiNQJ0OoWu
— Spotify ❤️ K-Pop (@SpotifyKpop) May 30, 2022
The hashtag is, of course, a reference to the expression “borahae” or “I purple you,” penned by V in 2016. It since has become an expression commonly associated with BTS and is even the source for the group’s official fandom color of purple!
Additionally, Spotify revealed a new feature already included in their app for ARMY.
Psst… Don’t say we never tell you, just need to click on the tiny circle here and you can see your favorite BTS in action! 👀 pic.twitter.com/pX4qGOd2za
— Spotify ❤️ K-Pop (@SpotifyKpop) May 30, 2022
If you go to the “This Is BTS” playlist on the Spotify app, you might notice what appears to be a moving profile picture above the title.
You can click that for exclusive videos of BTS. According to the playlist’s description, new videos will be updated every Friday.
Like Instagram’s “Stories” feature, short video clips play out one by one after clicking on the circle.
In the current clips available to watch, the BTS members reflect on their previous eras and highlight discography.
So, Spotify recommends songs of theirs to listen to accordingly.
And, of course, Spotify received a full and official borahaefication with a new and improved update to its social media. So, Spotify K-Pop’s Twitter account is fully decked out in purple now!
From Spotify to McDonald’s and even the city of Las Vegas, everyone is receiving the borahaefication treatment these days! Read more below:
