ARMYs Praise ColourPop Cosmetics’ Collaboration With BTS And LINE FRIENDS’ BT21 For Diversity
Recently, American cosmetics brand ColourPop Cosmetics announced its collaboration with BTS and LINE FRIENDS‘ BT21, and it’s already receiving praise even before its official release.
Since the collection releases this week, ColourPop Cosmetics has been promoting it a lot on social media. Yet, ARMYs couldn’t help but take notice of their choice of models to show off the new BT21 makeup…
BIPOC models have been the choice so far by ColourPop in promoting the BT21 collection, especially Black.
floating into summer like 🌊🌴 which gloss are you wearing all summer long? 🌺✨ let us know in the replies down below!! #BT21 pic.twitter.com/mKSVZZtJJO
— ColourPop Cosmetics (@ColourPopCo) July 12, 2022
Black ARMYs were pleasantly surprised when they noticed this. The cosmetics brand proved that not only is their makeup truly vibrant, but they recognize that the fandom is diverse.
and they gave us swatches on a black model!!! pic.twitter.com/zfzFsU2b65
— 🦋🃏⁷ (@sailorjoonnn) July 12, 2022
obsessed with koya and mang shades in the above ss already!! they may just have to take my money bc im liking what i see https://t.co/MQoRomSAnC
— 🦋🃏⁷ (@sailorjoonnn) July 12, 2022
They know if it shows up on dark skin everyone in ARMY is covered.
— 💜Didi ⁷ 💜 (@DidsAngela) July 12, 2022
Like the stuff shows up!
— honey ⁷ ♡ in the box (@honeybun1365244) July 12, 2022
Finally a BT21 makeup launch that won't make me look as if I had a little too much fun with flour 😉 pic.twitter.com/yvpzg31C6t
— Bonnie Lvs Howl 🍓🌼 (@rkive_babyblue) July 12, 2022
Previously, beauty brands such as VT Cosmetics and The Créme Shop released BT21 makeup collections.
The Créme Shop mainly sold eyeshadow and lipgloss along with skincare. On the other hand, VT Cosmetics sold a wide variety, including foundations.
Yet, the variety in foundations was especially lacking. Through the years, ARMYs of all complexions complained about the lack of shades offered. Even light-skinned individuals claimed that the makeup was so light that it was quite literally “white” on them.
me looking at the bt21 makeup line thing: i’m white as hell and those shades are still too light djdndj
— cam 🍂 (@zeldastudy) October 10, 2018
All the BT21 makeup line is geared towards white skin and It’s fucking annoying pic.twitter.com/SbDwsRxlvY
— 🎧 (@awjoonie) June 30, 2019
So, ARMYs are hoping that with ColourPop Cosmetics, we may finally have some decent makeup options available.
ColourPop Cosmetics’ BT21 collab will be released Thursday, July 14 at 10 A.M. PST. Read more below:
The BTS And BT21 x ColourPop Collab Is Finally Here — Here Are All The Makeup Items You Can Buy
