“Love Alarm Clap! Clap! Clap!” Faces Backlash For Allegedly Queerbaiting Audiences
Korean dating show Love Alarm CLAP! CLAP! CLAP! is under fire for allegedly queerbaiting audiences into believing the show matched its first lesbian couple. Queerbaiting is a harmful marketing ploy used in the entertainment industry in which creators hint at LGBTQ+ romance only to not deliver.
On February 3, a post titled “The Scene Where Jasmine Confesses To White Rose Was Falsesly Edited” had netizens enraged. The post shared a clip of dating show contestants Jasmine (moniker) and White Rose (moniker) together. In the clip, Jasmine is seen telling White Rose that she had feelings for Flower Deer (moniker), who is a male contestant.
웨이브씹새끼귀하님들 이런 장면 숨겨두고 시청자 농락 즐거우셨나요 pic.twitter.com/Kk57YOF9YS
— 🍋 (@yeonpubom) February 3, 2023
Wavve, you motherf@ckers, was it fun manipulating audiences while hiding this clip?
— @yeonpubom/Twitter
The author of the post then states that the dating show had previously teased the episode by editing the clip to make it seem like the contestants had tearfully confirmed their feelings for one another before blindsiding audiences with the full clip during the episode.
Because I liked you… and I still like you.
— Jasmine
The netizen further criticizes the dating show and the streaming platform for queerbaiting audiences. The netizen uploaded several examples of the show advertising itself by using the two dating contestants and putting them front and center.
Netizens were rightfully angry at the show when it was revealed that all of the teasers implicating the two dating contestants were all for naught.
그래 기대한 우리가 바보지…
지난주까지 어그로 존나 끌어놓고
스민장미 나올때마다 슬로우모션에 음악에 효과까지 넣어서 1은 이 세상의 모든 숫자보다 크다 ㅇㅈㄹ 진짜 ㅋㅋㅋ
고백씬 뒷 부분 다 자르고 시청자 기만이다 이거
인스타 보니까 자스민까지 욕 먹고 있잖아 진짜 제작진 개 새끼들 https://t.co/KQyTQ02ICU— 큸티 (@chk628) February 3, 2023
Yeah, we are the dumb ones for expecting anything. Since last week all of White Rose and Jasmine’s scenes were in slow motion, and that caption saying 1 is the biggest number, LOL. They edited the scenes and played the audiences like fools. I saw that even Jasmine was getting cursed out on Instagram. Members of the production team are sons of b@tches.
— @P_ATD/Twitter
Netizens expressed anger and disappointment at the show, with many accusing the show of queerbaiting.
- “I mean, if they queerbaited on dramas or movies, I can understand, but isn’t it crazy to queerbait by editing real-life people?”
- “WTF… Members of the production team are f@cking thugs.”
- “LOL, I deleted Wavve. F@cking sucks.”
- “This is peak queerbaiting.”
- “So this is what queerbaiting is. Sigh.”
- “Wow, that’s so shocking…”
- “F@cking hate Wavve, LOL.”
- “This is severe. They are manipulating audiences by editing.”
The production team for Love Alarm CLAP! CLAP! CLAP! has not responded to the controversy.
