IVE's "Kitsch" Songwriter Spills On Original Explicit Version

In March, IVE released their single “Kitsch.” It was met with mixed reactions. While many love the song, some international fans were confused about the chorus’ lyrics.

Our own carefree nineteen’s kitsch

— IVE’s “Kitsch” lyrics

They couldn’t help but wonder what “nineteen’s kitsch” meant.

oomf just asked me what nineteen’s kitsch means pic.twitter.com/c4AyXuQQuv

— u (@umaeyrr) March 29, 2023

Has anyone shared any original demo for "Kitsch"? Do we know where the song came from? I'm convinced the original lyrics were "'90s b*tch" instead of "nineteen kitsch" lol

I low-key wish they had gone with "high teen kitsch" but nobody called me for advice on the lyrics

— Jeff Benjamin (@Jeff__Benjamin) March 30, 2023

I’m not sure wth a “nineteen’s kitsch” is but I’ve been listening to it more and more cuz of that drop.pic.twitter.com/6SrgBQHsEa

— 𝐚𝐣 ™️ 🇵🇭 (@ajredguy) April 5, 2023

Some suspected the original demo’s lyrics must have been “90’s b*tch” and that Starship Entertainment chose not to include any profanity in the chorus. Now, thanks to Norwegian music artist Sofiloud, we have answers.

Sofiloud duetted one of IVE’s TikToks of the members dancing to “Kitsch.” She explained how she originally wrote the song, and it was titled… You guessed it. “90’s Bitch.”

I wrote this song for my artist project a couple of years ago with four other talented musicians and friends from Norway and the US. The original was called 90’s Bitch. I didn’t end up using it for my project, so my management introduced it to IVE.

— Sofiloud