The K-Pop Idol That Has Filmed An Astonishing 30 Global Campaigns For Luxury Brands

From Saint Laurent to Rimowa, her brand resume is jaw-dropping.
Stories
Andrea Nolan
Andrea Nolan

In the K-Pop industry, an idol’s brand ambassadorship is not just a role but a testament to their popularity and influence. These endorsements, often with global luxury brands, are more than just business transactions — they are a seal of approval, a statement of an idol’s marketability, and a reflection of their international appeal.

The journey of a particular idol in this realm is nothing short of extraordinary, having spearheaded an impressive 30 global luxury campaigns in just three years.

| Pinterest

The idol in question is none other than Rosé, one-fourth of the globally acclaimed girl group BLACKPINK. Rosé’s ascent in the world of luxury brand endorsements is a vivid illustration of her unique brand of star power. She has been the face of high-profile campaigns for four prestigious brands: Saint Laurent, Tiffany & Co., Rimowa, and Sulwhasoo. Each of these brands represents the pinnacle of luxury and sophistication in their respective fields, making Rosé’s association with them a significant accomplishment.

| Pann Nate

Saint Laurent: 15 Campaigns

Saint Laurent, known for its timeless elegance and avant-garde fashion, has had Rosé as the ambassador for multiple collections, including their “Fall 20 Denim,” “RTW,” and various eyewear collections. Her campaigns with Saint Laurent have consistently showcased her ability to blend contemporary style with classic elegance, making her a perfect fit for the brand’s ethos.

Here’s the full list of the BLACKPINK star’s work with Saint Laurent:

  • Saint Laurent Fall 20 Denim
  • Saint Laurent Fall 20 RTW
  • Saint Laurent Fall 20 Solferino
  • Saint Laurent Fall 20 Sunglass Eyewear Collection
  • Saint Laurent Fall 20 Optical Eyewear Collection
  • Saint Laurent Fall/Winter Eyewear 21
  • Saint Laurent Fall/Winter 21 Sunglass Eyewear Collection
  • Saint Laurent Fall/Winter 21 Optical Eyewear Collection
  • Saint Laurent Fall 22 RTW
  • Saint Laurent Fall 22 Niki
  • Saint Laurent Fall 22 Le 5 à 7 Mini Hobo
  • Saint Laurent Fall 22 Sunglass Eyewear Collection
  • Saint Laurent Fall 22 Optical Eyewear Collection
  • Saint Laurent Fall 23 Le 37
  • Saint Laurent Fall 23 Sunglass Eyewear Collection

Tiffany & Co.: 7 Campaigns

Tiffany & Co., another brand synonymous with luxury, chose Rosé for their Hardwear collection in 2021 and 2022, among others. Her campaigns have brought a fresh, modern energy to the brand, aligning with its legacy of timeless jewelry design.

Here’s the full list of Rosé’s work with Tiffany & Co.:

  • Tiffany&Co. Hardwear 2021
  • Tiffany&Co. Hardwear 2022
  • Tiffany&Co. Hardwear 2022 Modern Classics
  • Tiffany&Co. Hardwear 2022 Titanium Limited Edition
  • Tiffany&Co. Lock 2023
  • Tiffany&Co. Lock 2023 Rosé Edition
  • Tiffany&Co. Lock 2.0 2023

Rimowa: 1 Campaign

For Rimowa, a brand celebrated for its premium luggage, Rosé brought a sense of global wanderlust and sophistication to their most recent “Never Still” campaign. Her association with the brand highlights her global appeal and the jet-setting lifestyle often associated with K-Pop stars.

Sulwhasoo: 7 Campaigns

Finally, Sulwhasoo, a leading luxury skincare brand, has leveraged Rosé’s ethereal beauty in campaigns like “Rebloom” and “First Care Activating Serum Vl,” showcasing her as the epitome of timeless beauty and elegance.

| Sulwhasoo

Here’s the full list of Rosé’s campaigns with Sulwhasoo:

  • Sulwhasoo Rebloom (First Activating Care Serum)
  • Sulwhasoo Rebloom (Winter Bloom)
  • Sulwhasoo Rebloom (First Encounter)
  • Sulwhasoo Rebloom (Snow, Flower, Beauty)
  • Sulwhasoo First Care Activating Serum Vl
  • Sulwhasoo Perfecting Cushion
  • Sulwhasoo, The Ultimate S Cream
| Sulwhasoo

Rosé’s involvement in these 30 luxury campaigns is a resounding testament to her immense popularity and hard work. It’s not just about being a face on a billboard; it’s about embodying the essence of these brands and resonating with audiences worldwide.

Source: Pann Nate
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