Which Scene Got LE SSERAFIM’s “EASY” Music Video Banned On KBS?
In a recent move that has sparked widespread discussion among K-Pop fans, KBS has decided to ban the broadcast of LE SSERAFIM‘s music video for their most recent title track, “EASY.” Despite the anticipation surrounding the group’s comeback, the decision had thrown a wrench into the expectations of many, raising questions about the content of the music video and its implications for the group’s promotional activities.
The teaser for “EASY,” shared earlier, did little to clarify the reasons behind the ban, leaving many to speculate on what could possibly render the video ineligible for broadcast. KBS’s guidelines are known to be strict when it comes to content that could potentially encourage dangerous behaviors among viewers.
are y’all seeing this series of girl groups(wife/easy) songs getting banned live
bc they speak about way too “realistic” themes? https://t.co/GBc35U67Jx— SUPER LADY elle✮ (@soyeocult) February 15, 2024
So what's the scene that KBS banned from Easy MV
It was this?! Too sapphic for them maybe lmaopic.twitter.com/YhJiTlNJv7
— Mila 🐱🌸 (ia) (@milkkura39) February 19, 2024
This is not the first time an artist has faced such a ban — similar restrictions have been applied in the past to content deemed to showcase or glorify actions that viewers might imitate, risking their safety.
Now that the music video has been released, fans have started theorizing about what the scene “at fault” could be. Until now, all signs point to one seemingly innocent set.
The scene that has drawn the most attention and is believed to be the primary reason for the ban involves member Chaewon. She is depicted sitting in a bathtub, singing, when a hair dryer is dropped into the water.
This imagery probably raised alarms to KBS over its potential to “influence” viewers to engage in similarly dangerous behavior. The risk associated with mixing electricity and water is well-documented, as it can lead to severe injuries or even fatalities due to electric shock.
Despite the absence of other scenes in the music video that carry a “risk of imitation,” this single scene has been enough for KBS to deem the entire video ineligible for broadcast. The decision has led to a mix of reactions from the public.
While some netizens have criticized KBS for what they perceive as an overcautious approach, others have expressed understanding, recognizing the broadcaster’s responsibility to prevent the dissemination of potentially harmful content.
The ban has inevitably raised concerns about the impact on LE SSERAFIM’s comeback, particularly regarding their visibility on music shows and their overall success during this promotional cycle. The group’s agency and fans alike are now faced with the challenge of navigating these hurdles as they work to ensure that “EASY” reaches its audience without compromising safety or regulatory standards.
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