K-Pop Idols With The Biggest Media Impact At 2024 Milan Fashion Week
The 2024 Milan Fashion Week was a dazzling display of style and star power, with plenty Asian celebrities — particularly K-Pop idols — taking center stage in terms of media impact. According to a detailed report by Envi Media using data from LaunchMetrics, the influence of these stars was not only palpable in their physical presence but also resonated through media impact value figures.
MIV, short for media impact value, is data that allows brands to assign a monetary value to every post, interaction, or article to measure its impact. With that said, here’s how our favorite K-Pop idols did for the brands they represent.
1. NCT’s Jaehyun
Jaehyun — a celebrated figure and a familiar face in Prada campaigns — demonstrated his unwavering influence without even setting foot at the event. His digital engagement alone brought about a staggering MIV® of $1.3 million USD. Serving as a testament to his popularity and the power of influence, Jaehyun’s contribution to Milan Fashion Week’s success was unparalleled, highlighting his status as a fashion powerhouse.
2. NCT’s Jeno
As an ambassador for Ferragamo, Jeno’s Instagram activity was nothing short of impactful. A single post from him enriched the fashion week’s media landscape with a MIV® worth $1.1 million. This impressive feat underscores the potent combination of Jeno’s star power and the strategic use of social media, contributing significantly to the event’s overall buzz.
3. NCT’s Doyoung
Another NCT member who made waves was Doyoung, bringing in $903K in MIV® for Dolce & Gabbana through just one engagement. His role as a brand ambassador, coupled with his strategic online presence, played a crucial role in amplifying the event’s reach and demonstrating the collective influence of NCT members on the fashion industry’s global stage.
4. Red Velvet’s Joy
Red Velvet’s Joy amassed an MIV® of $1.9 million, proving the immense pull of Asian artists in the fashion realm. Her attendance and engagement — particularly front row at Tod’s Fall Winter 2024 show — not only enhanced her visibility but also significantly boosted the event’s media value.
5. ENHYPEN
Adding to the list of impactful contributions was ENHYPEN, with a MIV® of $895K. Their involvement illustrates the broad appeal of K-Pop groups and their ability to engage audiences worldwide, further enriching the Milan Fashion Week’s media landscape.
6. Jeon Somi
With an MIV® of $515K, Jeon Somi’s participation underlines the growing trend of solo K-Pop idols making significant strides in the fashion industry. Her influence and engagement with the event contributed to its global appeal and success.
7. TWICE’s Sana
Lastly, TWICE’s Sana brought her charm to the fashion week, garnering an MIV® of $691K. Sana’s participation and earned MIV is yet another testament of the wide-reaching impact K-Pop stars have at events like these.
Special mentions include New Jeans’ Hanni for Gucci at an MIV® of $635K and Jay Park with $415K, both of whom added to the star-studded impact of the event. Aespa‘s Ningning also impressed with a total of $568K in MIV® for Versace.
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