HYBE Labels’ Building Is Drawing Attention With How BELIFT LAB, BIGHIT MUSIC, And ADOR Are Organized

This article is part of our coverage of HYBE vs. ADOR CEO Min Hee Jin. You can read more and view the entire timeline here.

In the midst of the ongoing feud between HYBE Labels and ADOR CEO Min Hee Jin, practically everything about the business is getting scrutinized, including the HYBE building itself.

It recently came to fans’ attention how the stories of the building are organized, and which sub-labels occupy each floor. Most notably, they discussed how BELIFT LAB (home to ILLIT) and ADOR (home to NewJeans) are located in relation to each other.

According to the data, BELIFT LAB is located on the 14th floor, BIGHIT MUSIC is on the 15th floor, and ADOR, surprisingly, takes the topmost floor of all of HYBE’s subsidiaries at level 16.

Pledis Entertainment, KOZ Entertainment, and SOURCE MUSIC occupy the 13th, 11th, and 10th floors respectively. The 17th floor has “welfare facilities”, the 18th floor has the cafeteria, and the 19th floor (the highest) hosts an auditorium, cafe, and garden.

Netizens are surprised that it’s ADOR, and not BIGHIT MUSIC, that gets to have the highest floor on the building. Considering BIGHIT MUSIC is the backbone of HYBE and was instrumental to getting the label to be as successful as it is, they find it odd that ADOR gets to be above them, especially with the current state of the sub-labels.

Additionally, some fans can’t help but wonder how the staff members on each floor must feel around each other, and if there’s any awkward tension on the 15th floor being between BELIFT and ADOR.

The topic came up on an online forum post, with the author musing about how things must feel on those stories in the HYBE building right now. Here is how some Korean netizens reacted to the post.

• “I wonder what welfare facilities there are.”
• “Honestly, I don’t think the employees think about it.”
• “I thought BIGHIT would be on the top floor, but it’s not.”
• “I’m sure the employees are busy doing their jobs lol.”
• “ADOR lives above BIGHIT MUSIC.”
• “It’s a truce at lunchtime~”
• “Why doesn’t BIGHIT use the top floor?”
• “They’re going to get a dopamine rush at lunchtime. If it were me, I’d rather eat with the ADOR staff and listen to the rumors lol.”
• “Raise BIGHIT to the top and make more money.”

It would definitely be interesting to know what the atmosphere is like in the HYBE Labels building right now!