A One-Line Summary Of The HYBE Vs. ADOR Feud That’s Going Viral Online

This article is part of our coverage of HYBE vs. ADOR CEO Min Hee Jin. You can read more and view the entire timeline here.

On April 25, KST, ADOR’s CEO Min Hee Jin held an emergency press conference to address the ongoing feud between her and her label’s parent company, HYBE. She addressed the control of NewJeans, accusations of plagiarism, and more.

She emphasized that she never claimed to try to “usurp” management rights.

My angle and HYBE’s angle are different. Their claim that I tried to usurp management rights is matador (black propaganda). I have never tried to usurp the rights of ADOR. I am a salary-paid CEO.

— Min Hee Jin

She called out HYBE, stating how could she usurp rights when they owned 80% of ADOR shares, and wondered what their true intention was in selling her out. Amid all the outpour of news regarding the press conference and feud, one X user’s post online went viral for its simple and short summary of the whole situation.

하이브가 사람하나 진짜 담가버리는구나 했는데 이 미친여자가 담가지지 않음

— 우유 (@whitemilk_s) April 25, 2024

HYBE thought they were ‘drowning’ (taking down) someone, but this crazy woman didn’t drown.

K-Netizens had nothing but praise and hoped that Min would continue to fight back.

원래 마녀는 물에 뜸(ㅋㅋ https://t.co/8gf3kZQNNp

— 푸둠쥐덩이(살찜,미침) (@pudum_cat) April 25, 2024

Witches usually don’t drown, they float.

진짜 너무 멋있음~
사투 힘든건 알겠는데 좀 더 힘내셨으면 👏👏
악바리 근성 ㄹㅇ 대단함
상사가 랄지할때 퇴사런하는 나랑 차원이 다르군 https://t.co/D8xkZYTBUL

— 휜 (@moneynena) April 25, 2024

She is so cool. I know the situation is hard but I hope she stays strong. I like her strong spirit. She’s different than me, who only thinks of quitting when their superior is being annoying.

여자가 좀 미칠 수도 있지
방시혁 하는 꼬라지 정말정말 죄다 뭐 같애서 조지고 나오시길 바람 https://t.co/qE5x3c9Wdr

— 진단 (@narise9488) April 25, 2024

It’s okay for women to be a bit crazy sometimes. And with the way Bang is handling things, I hope she succeeds before leaving.

담가줬더니 인어였음 수영 존나잘해 https://t.co/ZtCRwefWUS

— 종끼 (영정) (@zoncci) April 25, 2024

They tried to ‘drown’ her but she was actually a mermaid who’s f*cking good at swimming.

저렇게 살아야겠음…나쁜의미도 좋은
의미도 아니고 절케 독하게 살면 최소 담가지진 않을 듯 https://t.co/UrNdTH0PTi

— 토끼 (@Iamurbunny_) April 25, 2024

 I need to live like her. I don’t mean that in a bad way or a good way. I just mean that if you live headstrong like her, at least you won’t get taken down.

Netizens also agreed that sometimes you have to go a bit crazy to fight back.

• “Min Hee Jin don’t fail!”
• “Hwaiting to the crazy lady!”
• “Min Hee Jin make it out alive!”
• “Min Hee Jin please win!”
• “I think I should live like a crazy woman from now on. I want to be able to voice my opinions and not stay quiet.”
• “Same here!”

Read more about the ongoing feud below.

Everything You Need To Know About HYBE And ADOR Min Hee Jin’s Ongoing Feud: Day One