FIFTY FIFTY Disappoints With Lack Of Promotional Effort For New Single
Fans of FIFTY FIFTY have expressed growing frustration over the group’s limited promotional activities following the release of their latest single, SOS.
The five-member girl group, which has seen dramatic lineup changes over the past year, released the new track on September 20. While fans are enjoying the song, many feel that the promotions surrounding its release have been underwhelming.
A viral post on the popular online community Pann highlighted the concerns of many fans. Their main complaints include the timing of the single’s release — on a Friday at 1 PM KST —and the lack of appearances on major music shows during the comeback week. Some also pointed out that there hasn’t been enough content released in the time since the song dropped, leaving them wanting more.
Fans were particularly disappointed that despite the buzz surrounding FIFTY FIFTY, the company managing the group hasn’t capitalized on the opportunity to promote them more effectively. Many believe that, with proper promotion, the group could have seen even more success. However, the absence of major activities like music show performances has left fans feeling that the company isn’t doing enough to push the group forward.
Fortunately, there is some hope. Starting this week, FIFTY FIFTY is scheduled to begin performing on music shows, which fans hope will help increase the group’s visibility and momentum.
- “It’s a relief they’re starting to appear on music shows this week. I hope FIFTY FIFTY does well~”
- “The song is really good, I hope it succeeds.”
- “With FIFTY FIFTY’s buzz, I think they could definitely make it, but it feels like the company isn’t doing its job.”
- “Judging by the comments, it seems like it’s not a big deal unless they’re from a major or mid-sized company. They’ve already built up a lot of negative perception over time, so I don’t think there’s any need to announce things that could be handled internally between the company and the fans.”
- “They’re out now, but there’s nothing to bite into.”
- “Why can’t they appear on Inkigayo?”
- “Sigh ㅠㅠ”
- “I’m on the verge of stanning, so I search for FIFTY FIFTY every day, but there’s nothing new, which is disappointing ㅜㅜ. I hope they start doing music shows and release more self-made content soon so I can keep watching them.”
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