The Most Powerful K-Pop Acts On YouTube, Ranked By Forbes

Recently, Forbes Korea published their analysis of the top K-Pop artist channels on YouTube in 2024, based on their earned revenue.

Below is the complete list:

10. IU

The queen of K-Pop is the only solo artist on the list. Her YouTube channel’s estimated revenue is ₩22.0 billion KRW (about $16.7 million USD).

9. LE SSERAFIM

The fourth-generation HYBE girl group has captured the public’s attention with their intriguing music video and other content. Their YouTube channel is estimated to have earned ₩22.7 billion KRW (about $17.2 million USD).

8. IVE

IVE’s YouTube channel has earned an estimated revenue of ₩24.9 billion KRW (about $18.9 million USD), marking their dominance as a representative group of their generation.

7. ENHYPEN

The HYBE boy group has secured the seventh place on the list with an estimated revenue of ₩30.1 billion KRW (about $22.9 million USD).

6. aespa

aespa is the only group from SM Entertainment to make it to the list, with an approximate revenue of ₩38.3 billion KRW (about $29.1 million USD).

5. SEVENTEEN

SEVENTEEN, one of the top third generation groups today, makes approximately ₩62.4 billion KRW (about $47.4 million USD) from their YouTube channel.

4. NewJeans

NewJeans showed their impact by making it into the top 5 of the list. They recorded an estimated revenue of ₩68.3 billion KRW (about $51.9 million USD).

3. BTS

Despite being on a hiatus due to their military service, BTS still made it to the top 3, with approximately ₩82.3 billion KRW (about $62.5 million USD) revenue earned through their YouTube.

2. (G)I-DLE

(G)I-DLE’s catchy songs and trendy content have earned the group around ₩86.0 billion KRW (about $65.3 million USD) from their YouTube channel.

1. BLACKPINK

Forbes Korea has titled BLACKPINK the most powerful girl group on YouTube, with recorded revenue of ₩129 billion KRW (about $98.3 million USD).