BELIFT LAB Accused Of “Sabotaging” ENHYPEN After Hints Of McDonald’s Collaboration
BELIFT LAB is currently taking heat for an alleged upcoming collaboration featuring ENHYPEN.
On October 1, the McDonald’s Japan X account shared a photo with the message “coming soon.” The image featured a person covered by leaves, but some facial features were left exposed.
โณ๐ซฯ-coming soonโฆ pic.twitter.com/ZwkrsTebjv
— ใใฏใใใซใ (@McDonaldsJapan) October 2, 2024
Fans quickly concluded that the image was of Ni-Ki, based on the individual’s piercings and chin mole, among other features.
Almost immediately, the announcement sparked a significant backlash as fans expressed their disappointment and frustration with BELIFT LAB.
The core of the controversy stems from McDonaldโs reported involvement in the ongoing genocide in Palestine. Boycotts of the brand started after news revealed that a McDonaldโs franchise owner in Israel declared that the restaurants would be providing free meals to Israel Defense Forces (IDF) soldiers and Israeli hospitals.
Newsweekย claimed that the Israeli franchise has dedicated five stores to this initiative, donating over 100,000 meals.
This has reinforced earlier protests against HYBE, with fans using the #HYBEDivestFromZionism hashtag to share their complaints with the company.
We do NOT want enhypen to promote or have any association with McDonald's. they are boycotted under BDS for funding the genocide in Palestine. Please exercise responsibility@HYBEOFFICIALtwt @BELIFTLAB #HYBEDivestFromZionism pic.twitter.com/c6YZ4eacnZ
— ezzy ๐โ. ๐หโหโนโก (@unmyeonghee) October 2, 2024
BOYCOTT MCD
BOYCOTT HYBE#HYBEDivestFromZionism https://t.co/vGq5N6MPBq pic.twitter.com/zXtGLWPG4i— Mints (@spppxx) October 2, 2024
We do NOT want ENHYPEN to promote or have any association with McDonald's. they are boycotted under BDS for funding the genocide in Palestine. Please exercise responsibility.@HYBEOFFICIALtwt @BELIFTLAB #HYBEDivestFromZionism https://t.co/zovoXXzkUd
— blu (@certainblues) October 2, 2024
This alleged upcoming collaboration has also added to the grievances fans have already had with ENHYPEN’s company, including their upcoming schedule.ย Fans have also accused BELIFT Lab of “sabotaging” the group/Ni-Ki with the collaboration.
At this point, I think Belift is intentionally being ignorant and trying to sabotage en, because there's no fcking way they're unaware of what's going on, and how the fans have been constantly vocal in expressing their displeasure not to associate the boys with such brands.
— ๐๐ง๐ก๐๐๏ธ๐๐๐ฆ๐ข๐ซ๐๐ซโท (๐ ๐๐ง ๐๐๐๐จ๐ฎ๐ง๐ญ) (@Enhagyy) October 2, 2024
belift live to sabotage nk because they never give him anything but the one time he gets solo promo itโs this ????? yeah no this is just insane
— xo! h (@strwbrryki) October 2, 2024
ENHYPEN
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