HYBE Accused Of Running Malicious Smear Campaign Against ITZY’s Yuna
ITZY’s Yuna has recently found herself at the center of debate after posts alleging she has undergone hip surgery gained traction online.
The rumors, which have spread rapidly across forums and social media, claim that Yuna’s body shape has changed significantly since her teenage years, prompting some to accuse her of surgical enhancement. However, ITZY fans and other netizens alike have come to her defense, challenging these baseless claims and pointing out the natural progression of physical growth.
Some have even accused the post of being part of a reverse viral marketing tactic from HYBE.
The most recent post went viral on Nate Pann, where the original poster listed out pictures of Yuna during different ITZY eras and how her body shape changed through the years. The post has garnered more than 180,000 views and hundreds of comments so far.
A lot of netizens in the post’s comments emphasize that changes in one’s body during adolescence and early adulthood are normal. Fans argue that it’s unfair to claim surgery when a male idol’s changes are labeled as “growing up,” yet a female idol’s growth is scrutinized as artificial. Many highlight how Yuna debuted at the age of 15, still in the midst of her formative years. As she matured, her body naturally evolved, which is not only expected but also common.
Supporters also questioned the motives behind these recurring rumors, suggesting that reverse marketing or targeted negative campaigns might be at play. Some pointed out the frequency with which certain comments promoting these allegations surfaced on popular posts, suspecting intentional efforts to sway public opinion through a viral smear campaign.
The claims have drawn attention to a larger issue within the industry: the harsh and sometimes hypocritical standards applied to female idols.
- “A male idol’s jaw changing during their growth period is ‘maturing,’ but when a female idol’s bone structure changes during her growth period, it’s ‘surgery,’ WAAAH! <- HYBE’s twisted logic.”
- “Wow… Which fandom is still obsessively targeting Yuna, even manipulating top comments? The malice is chilling.”
- “If you look at that company’s documents, they seem to have serious inferiority issues with Yuna. There must be reverse marketing going on, especially when you read the parts where they keep mentioning certain ‘appeals.’ I’m 100% sure they spread a lot of reverse-marketing rumors about her body, too. It’s just that being talented is a crime, I guess.”
- “Is Yuna being targeted by reverse viral marketing? The top comments on recent trending posts initially criticized obsessive behavior, but after just a few hours, they were replaced by comments pushing the surgery narrative. It was eerie.”
- “Even to other fandoms, the hate toward her has crossed the line into bizarre territory. All fandoms have their crazy side, but looking at the manipulated like counts and top comments, it seems Yuna has angered a large enough fandom to orchestrate this.”
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