“2024 Billboard Music Awards” K-Pop Nominations Triggers A Heated Debate
In 2024, K-Pop has continued to see a rise in popularity, with stars showcasing their talent and skills on a global scale. Yet, the recent K-Pop nominations for the annual Billboard Music Awards has sparked a heated debate.
On November 25 (local time), Billboard announced the nominees for the awards, and it included four different K-Pop categories.
ENHYPEN, BTS’s Jimin, BTS’s Jungkook, Stray Kids, and TXT are nominated for “Top Global K-Pop Artist.”
The category for “Top K-Pop Touring Artist” has ENHYPEN, SEVENTEEN, and TXT.
For “Top K-Pop Album,” there is ATEEZ, Jungkook, Stray Kids (for two albums), and TXT.
Finally, the “Top Global K-Pop Song” has ILLIT, Jimin, Jungkook, Jungkook’s collaboration with Jack Harlow, and LE SSERAFIM.
After the nominations were shared, netizens noticed that the majority of the artists were from HYBE, claiming that this couldn’t be “serious,” and accused the company of buying their way into the awards.
every single nominee is under hybe are we supposed to believe this is serious https://t.co/h5MHchzceY pic.twitter.com/op60KjfgWW
— zing (@iconzing) November 25, 2024
Hybe payola goes insane .see how all of these are bangpd sons and daughters am crying 😂😭 https://t.co/zNtBsGi96m
— Sree (@restaanm) November 25, 2024
hybe payola is crazy https://t.co/H90KQCKCeF
— Áaron (@aaronsnible) November 25, 2024
oh hybe paid the way.. ready to be i will avenge you pic.twitter.com/lrEBcLdYv3 https://t.co/sIjk55yDyo
— ky (@misamotzus) November 25, 2024
I usually don't believe in hybe conspiracies but this one https://t.co/n09nXp8Gqu pic.twitter.com/dPIjAlKa5t
— Get ya TWICE 🍒 (@jihyogasm) November 25, 2024
Why we are acting surprised that billboard nominated HYBE groups mostly(may be only too)?As if you guys don't know what goes on behind the curtains?
— The October Girl (@Octobergirl2310) November 26, 2024
Yet, netizens quickly hit back at the allegations against the HYBE artists.
On social media, fans shared that the criteria seem to fit the nominations as many HYBE acts have done well on the chart in 2024, along with sharing accomplishments from the idols. Others added that if HYBE could do “payola,” wouldn’t they do it for other awards, citing LE SSERAFIM’s recent omission from the 2024 MAMA Awards.
"hybe payola" well this is BILLBOARD music award ofc the nominees are gonna be the ones who actually did well on billboard charts. what is not clicking for y'all😭 https://t.co/2IdGjTB1z7 pic.twitter.com/OCv53wsJVR
— lmao⁷🎀winter ahead (@stillwizbangtan) November 25, 2024
People claiming “Hybe Payola” against SEVENTEEN’s recent BBMA nominations, especially for their Touring nomination. When this is a group who currently holds the records for the 1) highest attended concert in Kpop history, and 2) the biggest tour by any boygroup this decade. pic.twitter.com/0UxuwMlEFk
— Blu ★ Diamond¹⁷ (@13_Gems_17) November 25, 2024
le sserafim gets their first two Billboard Hot 100 entries in the same year and you claim it's payola. they're snubbed at MAMA, and you claim they're flops. so hybe can influence the most difficult chart to enter, but couldn't buy a nomination in a local award show? sure.
— liya 💫 (@sseraliya) November 25, 2024
I mean it’s obvious why a lot of hybe groups would be at billboard they are always stronger internationally (esp in america) than domestically save for a skz, twice and ateez and 2/3 of them are also nominated. Not everything is hybe payola even Jesus rested
— ✧ soap ✧ (@venombytte) November 26, 2024
