Industry Professionals Weigh In On How The Feud With HYBE Has Affected NewJeans’ Image In The Advertising Industry
NewJeans were, and are, still a blue chip in the advertising industry. With multiple commercials such as Indomie, luxury brands, Shinhan Financial, and more under their belt, many wondered about their image in the industry after their public feud with HYBE. Recently, they announced that they would be leaving the conglomerate.
An advertisement industry insider shared on a community site that NewJeans is surprisingly still as hot as ever. While many other celebrities saw a drop in commercial value after feuds with their companies or contractual problems, NewJeans has gone unaffected.
NewJeans is a really special case indeed. I work in advertising, and it’s not easy for someone to be as unaffected as them. Even if there’s so many articles about them, they’re still so trendy and they sell things well. As long as we include the keyword “NewJeans,” it blows up. Money doesn’t lie.
— Insider
Comments agree that the way NewJeans continued with their promotions without letting the case affect their work made them rather impressionable.
I agree. Even amidst the controversy, they surprisingly carried out their promotions properly, and spoke their mind clearly without whining. They look really mentally strong, and actually gave off the impression of a confident MZ instead. Most adults would not be able to take the risks that come with following Min Hee Jin on her way out, but their lack of fear in that made them seem even more youthful if that makes sense. Because they showed both sincerity and maturity, in addition with the things they’ve shown up to now — that they’re good at their job, trendy, and even cute to boot, it created a synergy that makes even the general public who are not into idols want to support them. It’s not sympathy these people feel for them, but pure admiration and support. This is really fascinating.
— Netizen
You can read more about NewJeans’ explosive announcement of their termination below.
