NewJeans Change Instagram Account Bio After It Sparks Controversy
NewJeans‘ new Instagram account has been a hot topic since its launch, quickly becoming a direct line of communication between the members and their fans.
Created after their announced departure from ADOR, the account initially gained attention through posts shared by staff. The group confirmed it was their official platform through an Instagram Story. Since then, they’ve used the account to share updates, photos, and heartfelt messages with their fans.
NewJeans’ Emotional Message On Their New Instagram Account Is Gaining Attention
However, @jeanzforfree recently found itself at the center of controversy due to its original bio.
Since their debut, NewJeans has been associated with five representative colored hearts: blue, pink, yellow, green, and purple. While it’s common for K-Pop groups to adopt symbolic colors, fans of Red Velvet — another group that has notably been under Min Hee Jin’s creative direction in the past — pointed out that these colors were identical to Red Velvet’s.
The similarity had sparked discussions even during NewJeans’ early days, but the issue resurfaced after the colored hearts were included in the Instagram bio.
Red Velvet fans criticized the choice, arguing that Min Hee Jin should have selected different colors given her past association with Red Velvet. For their fans, these colors hold significant meaning, playing a major role in the group’s branding across comebacks, solo promotions, and endorsements.
It’s Wendy, Irene, Seulgi, Joy, and Yeri in order. Are you a Red Velvet fan?
— Red Velvet fan via X (formerly known as Twitter)
Mhj needs to stop using rv for her clout chasing. Her using rv's representative colours for her gg knowing damn well that those have been their representative colours since debut is such a huge disrespect towards rv. And wtf was the point in mentioning her rejecting zzb for rr??? pic.twitter.com/LnN4ZjgYmI
— 🌻💐👁👄👁🌷🌹 (@rvparade) December 15, 2024
no other kpop group takes their representative colors as seriously as red velvet does pic.twitter.com/1GldUs093r
— joy 🧚♀️ waiting for kyr1 (@yerimielovebot) April 1, 2023
On the other hand, NewJeans fans argue that others can’t accuse Min of “copying” from Red Velvet, considering the group was also under her direction for some time. However, it is unknown if the representative color branding was part of her decisions.
mhj copying mhj, those colors for rv were given by her. pic.twitter.com/obh8caMlON
— ata (@newfleurr) December 15, 2024
Amid the heated debate, NewJeans swiftly updated their bio. The new description now features the members’ representative animals instead of the colored hearts.
they saw us fighting back over colours… 🧍♀️ pic.twitter.com/1kDnhBjiDt
— ri (@kangsterrin) December 15, 2024
Fans believe this change was a response to the growing controversy, showing the group’s awareness of fan sentiments. What are your thoughts?
