HYBE’s Recent Announcement Regarding NewJeans Sparks Backlash

The group previously terminated their contract with the company.
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Koreaboo

This article is part of our coverage of HYBE vs. ADOR CEO Min Hee Jin. You can read more and view the entire timeline here.

HYBE‘s recent announcement regarding NewJeans has sparked criticism.

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The members of NewJeans | @newjeans_ador/X

At a press conference, NewJeans announced they would be leaving ADOR and HYBE.

NewJeans Officially Announces They Will Continue Activities Free From HYBE And ADOR

While NewJeans has left ADOR, the company has stated that the contract is still valid and are continuing to share posts on social media. In particular, on December 23, along with the other HYBE artists, a post was shared about a season’s greetings pop-up.

The link went to Weverse and showed some off the special merch that could be bought related to the season’s greetings.

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When the tweet was shared, netizens shared their anger for a number of reasons, including comparing the quality to the past (under Min Hee Jin), the company continuing to use NewJeans for money, and how “shameless” HYBE was being.

The price and quality are far inferior compared to what Min Hee Jin would have put out.

— @LilTOKKI5/X

Don’t use Minji, Hanni, Danielle, Haerin, and Hyein.

— @snkhgw/X

Wow, seriously so shameless lol.
I’m so dumbfounded I can’t help but laugh, haha.

— @jj_ll_hhA/X

NewJeans is continuing activities independently.

Source: NewJeans/Weverse

HYBE vs. ADOR CEO Min Hee Jin

ADOR’s Latest Statement About NewJeans’ Hanni Draws Major Criticism

ADOR Makes Statement Regarding NewJeans’ Recent Activities

NewJeans’ ADOR Instagram Page Post Sparks Ridicule Because Of Former CEO Min Hee Jin

Official ADOR X Page For NewJeans Filled With Unexpected Comments After Group’s Departure

See the entire timeline (320)

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