Back in February of this year, BTS‘s Jungkook was spotted walking down the airport in his usual black outfits.
A couple of months later in July, Jungkook was seen flying out at the airport but with the same sneakers as the one he was seen back in February!
It turns out the sneakers were a gift from a small fashion brand, called 23.65. The brand mainly features bulky shoes as well as casual streetwear items.
After Jungkook was spotted wearing the sneakers, the sales went through the roof for the small brand and the owner uploaded a handwritten letter to thank Jungkook and ARMYs for the support!
In his letter, he revealed that his connection with BTS went back as far as 2017 when he first created the brand. He had the opportunity to send BTS some of his sneakers and Jungkook had performed on stage with it during their rookie years!
About 3 and a half years ago, I had the opportunity to send the BTS members my shoes. And to my utmost gratitude… Jungkook wore and performed with the shoes that I made for the first time.
At the time, I was so thankful and I became a fan of BTS. I enjoy listening to their songs even to this day.
— 23.65 Owner
The owner believes a fan gifted their sneakers to Jungkook recently and thanked Jungkook for wearing them in public.
…a fan told us that he wore our sneakers again. I think he wore the shoes after a fan bought it for him, but really.. I felt so thankful to the ARMYs and the BTS members who are always participating in good deeds.
— 23.65 Owner
As a thank you, the owner announced that he will create a special limited edition socks or t-shirt to gift the ARMYs as a thank you!
With the small skillset that I have, I want to create socks or a tee to express the feeling that I’m experiencing and gift it as a small present to the fans.
— 23.65 Owner
Sold Out Kings are changing people’s lives without even meaning to!
Read 23.65’s full letter below:
To BTS’s fans,
Hello to all of the amazing BTS fans who help make them shine brighter. I am a 28-year-old who is running a small brand, called 23.65.
About 3 and a half years ago, I had the opportunity to send the BTS members my shoes. And to my utmost gratitude… Jungkook wore and performed with the shoes that I made for the first time. At the time, I was so thankful and I became a fan of BTS. I enjoy listening to their songs even to this day.
I wanted to express my gratitude but I was much younger then, and I thought it wouldn’t make any difference.
This Friday, my employees and I were playing in the water during our workshop when a fan told us that he wore our sneakers again. I think he wore the shoes after a fan bought it for him, but really.. I felt so thankful to the ARMYs and the BTS members who are always participating in good deeds.
Back then and even now, I feel proud and… I wanted to share my sincere happiness. I’m not rich but as a fellow fan and in hopes that I’m not annoying the fans, I want to use my personal funds to… With the small skillset that I have, I want to create socks or a tee to express the feeling that I’m experiencing and gift it as a small present to the fans.
I was wondering how I can get in touch with the fans, so… I carefully decided to hand write this letter. My handwriting isn’t great, so… I hope you understand.
Lastly, you may have felt uncomfortable by my letter but thank you for reading it to the end. And I once again bow my head deeply to sincerely thank the BTS members and ARMYs.
#BTS #ARMYFans #ISincerelyThankYou🙏
— 23.65 Owner
