Soju, as Korea's favorite alcoholic beverage has a huge market. That being the case the soju companies spend monumental sums of money in advertising. Thus it is said that if a female star is cast as a poster model for soju, she has become what many call a "Top Star".

Being cast as a model for soju is one of the marks of top female celebrities in Korea as only the beautiful and popular are chosen.Soju, as Korea’s favorite alcoholic beverage has a huge market. That being the case the soju companies spend monumental sums of money in advertising. Thus it is said that if a female star is cast as a poster model for soju, she has become what many call a “Top Star”.

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