Girls' Generation Hyoyeon Is The New Face Of French Fashion Brand "Maje"

Girls’ Generation‘s Kim Hyoyeon has been announced as the new face of Maje, a French fashion brand founded in 1998 by Judith Milgrom.

According to Maje’s website, the brand describes itself as a leading brand in accessible luxury, thanks to fashionable creations with subtly edgy and quirky details for a decidedly feminine look that feels both understated and glamorous.

Hyoyeon was revealed as the face of their latest Summer 2019 campaign on March 22.

Maje described Hyoyeon as a person with a bold fashion sense, making her undeniably a Maje girl who dresses for herself, to feel good about herself and to look like herself (and no one else).

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A post shared by Maje (@majeofficiel) on Mar 22, 2019 at 1:49pm PDT

Hyoyeon updated her Instagram page with pictures of herself wearing the brand’s latest collection and added the hashtags #Maje, #hyostyle, and #HereAndAway.