SM Entertainment is considered one of the best K-Pop agencies in the industry, but they have had their fair share of run-ins with fans, most notably with their seemingly consistent delays on their own artists’ music video releases. Here are 24 times SM Entertainment failed to release their artists’ music videos at the promised time.
1. SHINee’s “Ring Ding Dong”
“Ring Ding Dong” never had an official release time, but the time was quite random, as it was released on October 16, 2009 at 11:51 pm KST. Back then, the customary time for SM Entertainment music video releases was 10 pm KST.
2. Super Junior’s “A-Cha”
“A-Cha” was released on September 26, 2011, 7 days after the song was released (September 19, 2011). It was more of a surprise release rather than delayed as there was no official announcement of a music video for the song, and no teasers were ever released. The music video was recorded days before Heechul enlisted in the military.
3. Super Junior’s “SPY”
Similarly to “A-Cha”, “SPY” did not have an announced release date. Fans assumed it would be released on the same day as the album, August 5, 2012, but the release did not come until 7 days later, on August 12, 2012.
4. Girls’ Generation’s “Mr.Mr.”
“Mr.Mr.” was delayed for 9 days after a file for the music video was accidentally deleted, causing parts of the music video to require re-filming. The music video was released on February 28, 2013.
5. SHINee Taemin’s “Danger”
“Danger” was released 40 minutes after its scheduled release time.
6. Girls’ Generation Taeyeon’s “I”
“I” was released a full 12 hours after the song was released on Korean streaming sites.
7. NCT 127’s “Fire Truck”
“Fire Truck” was delayed by 12 hours to July 7, 2016 at 12 pm KST for unknown reasons.
8. EXO’s “Monster”
The music video for “Monster” was released one hour late.
9. EXO’s “Lotto”
“Lotto” was delayed 10 hours to August 18, 2016 at 10 am KST for unknown reasons.
10. SHINee’s “Tell Me What To Do”
“Tell Me What To Do” was released nine hours after its scheduled midnight KST release time.
11. Girls’ Generation Hyoyeon’s “Wannabe”
“Wannabe” was released one hour after its scheduled release time.
12. Red Velvet’s “Red Flavor”
“Red Flavor” was released one hours after its scheduled release time.
13. NCT 127’s “Cherry Bomb”
“Cherry Bomb” was released one hour and 27 minutes after its scheduled release time.
14. Girls’ Generation Taeyeon’s “I Got Love”
“I Got Love” was released one hour after its scheduled release time.
15. NCT 127’s “Regular”
“Regular” was released 40 minutes after its scheduled release time.
16. SHINee Jonghyun’s “Shinin'”
“Shinin” was released one hour after its scheduled release time. Fans were even more angry as this was Jonghyun’s posthumously released work.
17. BoA’s “Feedback”
“Feedback” was released two hours and 30 minutes after its scheduled release time.
18. TVXQ Yunho’s “Follow”
“Follow” was released two hours after its scheduled release time.
19. Girls’ Generation Taeyeon’s “Spark”
“Spark” was released two hours after its scheduled release time.
20. NCT 127’s “Superhuman”
“Superhuman” was released 18 hours after its scheduled release time as SM Entertainment stated they wanted to address quality issues with the music video.
21. Super Junior’s “I Think I”
“I Think I” was released 5 hours after the scheduled release time of 6 pm KST for unknown reasons.
22. SuperM TEN X TAEMIN X KAI’s Performance Video
Ten, Taemin, and Kai’s performance video was released one hour after its scheduled release time.
23. WayV’s “Turn Back Time”
“Turn Bakc Time” was delayed seven hours following the discovery of possible controversies that arose with the clothing the members wore in the album photos.
24. Red Velvet IRENE&SEULGI’s “Monster”
“Monster” was delayed by 18 hours, being released on July 7, 12 pm KST. While reasons were not announced, fans were angry as the unit debut was already delayed once in order to perfect the album more.
