“I Thought It Was Porn!” — 4th Generation Boy Group’s Accidentally “NSFW” Way Of Promoting Their Track Goes Viral
Regarding promotion, one of the best ways for K-Pop groups to spread their songs to fans is through TikTok. Some groups ‘ songs have taken off with dance challenges or use them as BGM, like FIFTY FIFTY‘s “Cupid” and LE SSERAFIM‘s “Eve, Psyche, And The Bluebeard’s wife.”
@le_sserafim ❤️🔥Boom boom boom💛 with #MAX #LE_SSERAFIM #르세라핌 #UNFORGIVEN #이브_프시케_그리고_푸른수염의아내 #Eve_Psyche_and_The_Bluebeardswife
♬ Eve, Psyche & the Bluebeard’s wife – English Ver. – LE SSERAFIM
A fourth-generation boy group recently attracted attention for their accidentally suggestive way of promoting their newest release.
On July 19, DSP Media‘s Mirae returned with “Jump” after a ten-month hiatus.
Before and after the track’s release, the group filled their TikTok page with various videos using the sound. They ranged from more dance-related clips…
@official_mirae 1 and 2 and 3, 4 #미래소년 #이준혁 #박시영 과 JUMP! JUMP!🏀 #미래소년 #MIRAE #MIRAE_BwbB JUMP!
…to simple silly clips.
@official_mirae 1 and 2 and 3, 4 #미래소년 #카엘 과 JUMP! JUMP!🏀 #미래소년 #MIRAE #MIRAE_BwbB JUMP!
One of the videos created by the group made its way to Twitter, where it racked up over a million views in a few hours. The clip first shows a hand making a “suggestive” motion inside what appears to be a shirt.
The video then moves out to show Siyoung sitting on a pile of jeans as he flies his hand over his head like a plane. The clip ends with him cutely throwing the jeans in the air before falling back.
The clip has now been deleted, but fans reacted on Twitter, expressing their shock at the hilarious and accidental moment of “free promotion.”
WHO APPROVED THISHDJDHSJS pic.twitter.com/osmvQcuaAW
— AARON (@lidolmix) July 20, 2023
siyoung always at the crime scene… anyways, stream jump! pic.twitter.com/RyfbxVB5n1 https://t.co/toIP696QCK
— 💗 (@yeosangcult) July 20, 2023
I was like “ah its just another thirst trap or weird tiktok influencer content”. Then i saw Mirae… KPOP? pic.twitter.com/Qcs6DRQvk8
— Zai Metalose (@auzai8) July 20, 2023
