ADOR’s New Audition Announcement Hit With Backlash

ADOR has announced its first global audition since the departure of its former CEO, Min Hee Jin, and Korean netizens are not impressed.

On January 6, KST, the label posted a notice on its social media announcing a global audition. The auditions are open to anyone born after 2006, including all genders and nationalities.

[ADOR AUDITION]
Anyone born in or after 2006
All genders and nationalities are welcome
📍APPLY ON https://t.co/s49npNpV4J

2006년 이후 출생자
성별, 국적 제한 없음
📍공식 홈페이지 https://t.co/s49npNpV4J에서 지원 pic.twitter.com/jF6T0HGmo8

— ADOR (@alldoorsoneroom) January 6, 2025

The audition notice has unexpectedly drawn ridicule from netizens. Many felt that ADOR had simply copied the creative direction of the audition notices that were put out while Min Hee Jin was in charge with some minor tweaks.

[ADOR AUDITION]
Anyone born between 2004 and 2011
All genders and nationalities are welcome

📍APPLY ON https://t.co/s49npNqsUh

2004~2011 출생
성별, 국적 제한 없음

📍공식 홈페이지 https://t.co/s49npNqsUh에서 지원 pic.twitter.com/Z9XrBX66PH

— ADOR (@alldoorsoneroom) November 20, 2023

They also criticized the poster’s lack of visual aesthetics, which they claimed was better when Min was overseeing things.

• “This looks like a normal small business. When Min Hee Jin was there, it had a wow factor.”
• “[The previous notices] had motion and sound…did they just take a screenshot and change the color? What’s wrong with the resolution?”
• “Wow, the aesthetics are f*cking tacky.”
• “The moment they changed it to purple, it became tacky.”
• “The repetition of the same aesthetic is so funny.”