ADOR CEO Min Hee Jin’s “Sold Out” Press Conference Outfit Is Almost The Same As NewJeans Minji’s Concept Photo Look — Netizens React

Was it a coincidence or marketing genius?

This article is part of our coverage of HYBE vs. ADOR CEO Min Hee Jin. You can read more and view the entire timeline here.

When ADOR CEO Min Hee Jin held her press conference, she gained attention for her unexpected visuals.

Well, Min Hee Jin’s fashion might have been done for a reason… and netizens believe it’s because of NewJeans‘ comeback.

On April 26, NewJeans posted their first concept teasers.

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NewJeans’ concept photo | ADOR

One netizen shared the photo along with one of Min Hee Jin…

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It seems that the style of Min Hee Jin’s top was very similar to the outfit that Minji wore in the concept photo.

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NewJeans’ Minji’s concept photo | ADOR

When a fan shared the photos, it quickly garnered a hot reaction from both Korean and international fans.

Reporter Min Hee Jin’s press conference look seems to fit the album concept, and knowing that makes me think Min Hee Jin is a whole lot more than we can ever imagine.

— @Estel_Eldalieva/Twitter

When the tweet was shared, while many thought it would receive backlash, it seems that most netizens reacted positively to the outfit.

Netizens shared that it might just have been to help promote NewJeans, and the plan was excellent. Some even said that people are looking too deeply into the outfits, as Min Hee Jin has always worn more casual outfits to events.

Both days, at yesterday’s press conference and today’s interview, Min Hee Jin wore the same outfit, with a similar style hat as well. Was it some sort of a comeback spoiler? Haha. We get it. It’s because you’re just a mom, right?

— @nyhangie/Twitter

I can’t tell if this is an over-interpretation or if it’s really Min Hee Jin’s strategy now.

— @samim_oe/Twitter

Seeing Minji’s photo today, I really think Min Hee Jin is insane. (In a good way.)

— @hae_ssi888

Not Kardashian-level aggro, but Min Hee Jin always dresses like that, you know.

— @midolioo/Twitter

Reactions to Min Hee Jin and her press conference appearance have received mixed reactions, yet this one detail has gained praise and made netizens LOL.

HYBE vs. ADOR CEO Min Hee Jin

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