ADOR Will Allegedy Debut New Boy Group Soon, Korean Netizens React

A recent post on the popular Korean forum Instiz is gaining attention and sparking heated discussion. The post claims ADOR is planning to launch a new boy group. However, netizens’ reaction has been far from enthusiastic.

The label has faced significant scrutiny following the controversy surrounding NewJeans, which culminated in the group’s announcement to leave ADOR and terminate their contracts. Since then, public opinion on the label has soured, with many questioning its direction and leadership.

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The decline in trust began when Min Hee Jin, ADOR’s former CEO and the creative force behind NewJeans, entered into a legal dispute with HYBE and its other subsidiary, BeLift Lab. Min’s departure from ADOR left many fans skeptical of the label’s ability to maintain its unique identity.

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The rumors of a new boy group being prepared under ADOR have reignited criticism, with netizens voicing their disinterest in the project. The lack of Min Hee Jin’s involvement appears to be a major factor in their apathy.

They say ADOR is preparing a boy group… Apparently, HYBE is now transferring employees from its other labels to ADOR.

— Instiz post

Some netizens likened ADOR to any other HYBE-affiliated label, expressing doubts about its ability to differentiate itself.

• “ADOR without Min Hee Jin is just HYBE.”
• “Honestly, if it were me, I wouldn’t even want to debut there…”
• “It’s just another HYBE idol group. I have no expectations.”
• “Min Hee Jin’s entire team has left anyway, so it’s just another Bang Si Hyuk boy group. LOLLLLL.”
• “LOL. Not interested.”
• “It’s just a Bang Si Hyuk boy group.”
• “People are expecting a Min Hee Jin boy group, but ADOR’s boy group is basically just a HYBE boy group.”
• “Why do they even bother with the label system? LOL.”
• “They’re probably trainees who were originally at ADOR. What a disaster for them. Sigh.”

As the speculation continues, the public response suggests that ADOR’s upcoming boy group may face an uphill battle in gaining widespread support.