Aespa’s Giselle Deletes Photos Featuring Brand On Pro-Palestine Boycott List
Aespa‘s Giselle recently responded to fans’ efforts to inform her of her unintentional promotion of a Palestine-related boycott brand.
The BDS (Boycott, Divestment, and Sanctions) is an entity that has helped identify brands that should be targeted in boycotts for many years.
Following the worldwide focus placed on the humanitarian issue in the Gaza Strip, the Palestinian BDS National Committee shared a list of brands to boycott, placing them in categories.
Many brands cited as being boycotted on social media are not part of actual BDS boycott targets but have since been included as organic targets.
The BDS movement did not initiate these grassroots boycott campaigns but is in support of them due to these brands openly supporting Israel’s genocide against Palestinians.
— BDS on organic boycott targets
This includes McDonald’s and Starbucks, though the latter is not listed on BDS’s boycott list. Recently, K-Pop fans have increased pressure on idols for their intentional and unintentional promotion of the two brands.
Aespa’s Giselle was one such idol, following a “photo dump” she shared on her Instagram account in November. Three of the ten photos in the post included McDonald’s food and logo.
Fans set out on a campaign to inform the idol about her unintentional promotion of the brand, commenting on the post to catch Giselle’s attention in addition to hashtags addressed to SM Entertainment in general on X.com.
📣 ATTENTION, aerishines! We have made a template that we can send to Giselle via WEVERSE and BUBBLE regarding her posts showing brands involved in the genocide in Gaza. Please copy the message and send it to said platforms 🙏🏻
“Dear Giselle, there are concerns circulating about…
— GISELLE GLOBAL (@Giselle_GLOBAL) December 27, 2023
‼️ MASS EMAIL AND KWANGYA 119 ‼️
MYs attention! Please participate in sending an email and report to SM regarding the boycott of brands that support Israel.
📢KWANGYA 119 TEMPLATE:https://t.co/rJNCcWLXpo
📢EMAIL TEMPLATE:https://t.co/ERBmoXpBGR#SM_BOYCOTT_GENOCIDE pic.twitter.com/6yzpRVfBkU
— MY UNION #JingleBellRock (@aespaMYunion) December 26, 2023
On December 28, the photo dump post number of photos dropped to seven, reflecting the removal of the three McDonald’s-related posts.
Fans expressed gratitude for the artist responding to their concerns and hoped others would follow suit.
FINALLY GISELLE DELETE THE POST ABOUT MCD 🥹🫂 pic.twitter.com/Lbrw80x0I0
— aerich🧸 (@gigi_aee) December 28, 2023
In light of aerishines and MYs call for the removal of photos showing companies related to the genocide in Gaza, Giselle has removed said photos from her instagram posts 🥹
thank you, Giselle 🙏🏻 pic.twitter.com/ZNws1JAymj
— giselle instagram (@aerichanstagram) December 28, 2023
giselle realising her mistake and deleting the mcd's pictures from her Instagram made me respect her even more. most idols wouldn't dare to remove it and instead ignore the situation. giselle truly is the best girl
— rowan (@UCH1NIGGA) December 28, 2023
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