Netizens Debate ZB Label CEO’s Intentions After He Sends “Gifts” During AleXa’s TikTok Live

She previously exposed the company for lack of promotions.
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Koreaboo

Soloist AleXa gained attention by participating in the reality show Produce 48. She debuted in 2019 under Zanybros‘ ZB Label and became the first winner ofย American Song Contest.

Yet, recently, AleXa has continually expressed her frustrations regarding her career.

AleXa
AleXa | ZB Label

Before releasing her new song “sick,” AleXa held a TikTok Live. She revealed that it had been two years since she promoted, but she didn’t know why.

In another live broadcast, ZB Label’s co-founder and CEO Kim Jun Hong sent AleXa “gifts” of an ice cream and a rose. These are worth only $0.01 USD each.

Netizens feared that it was AleXa’s “paycheck.” Some suggested it could have been to make his presence known after the previous controversial TikTok Live in which she exposed the company’s lack of promotion of her.

Previously, AleXa and CEO Kim appeared to have gotten along well. Some fans compared it to a father-daughter relationship.

Additionally, AleXa expressed disappointment over the lack of views for her new music video. Read more below.

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