Love It Or Leave It? ATEEZ's 2024 Tour Merch Elicits Mixed Reactions

ATEEZ are soon embarking on their 2024 ATEEZ WORLD TOUR [TOWARDS THE LIGHT : WILL TO POWER] IN NORTH AMERICA.

As their kickoff date approaches, ATEEZ has released a first look at this year’s tour merchandise, which ATINYs have been anticipating. There will be pop-ups held at hello82 and merch sold via Amazon.

The selection of merchandise is diverse, including tees, hats, and lightsticks. There are also many unique items, such as leggings, hair claw clips, phone straps, and more.

ATINYs were impressed with the selection of items, as there were many things we don’t usually see in K-Pop merch selections.

A claw clip, a denim bucket hat, a phone charm, AND multiple shirt options??? Ateez I fear you have outdone yourself with this tour merch 😭 someone say a prayer for my wallet https://t.co/evQTgqPlfl pic.twitter.com/iRzgFJoRkw

— erin (지수) 💎💜 (@erine0613) July 8, 2024

HOLY SHIT !?! ATEEZ HAVING LEGGINGS AS TOUR MERCH THIS IS SICKKK.. i’ve never seen a kpop group sell leggings as tour merch pic.twitter.com/Ji7DfI7EXu

— kaitlyn ☾☼ (@atzlegacy) July 8, 2024

circling the merch I want like I’m going to the scholastic book fair pic.twitter.com/kBfbdkbkC3

— roxanne’s binnie – IS SEEING ATEEZ !! (@aroharoxy) July 8, 2024

Still, the most common criticism against ATEEZ’s merchandise this year was its price. Many felt the prices of the items were astronomical, especially compared to other years. For example, tour t-shirts are usually $45 USD, which is already not cheap, but ATINYs noticed it listed as $65 USD.

looking for a sugar daddy to buy me ateez tour merch

— ₈ (@bythe9th) July 8, 2024

My biggest complaint about the merch is the pricing, cuz these shirts being $50-$70 is actually insane. Please bring back $30 shirts, ESPECIALLY since tickets are as much as they are.

— Victoria ✦ ateez T-7 (@fixon_victorya) July 8, 2024

ateez's merch is CRAZILY priced…. but i will be getting 💔 pic.twitter.com/YxD5pH18Td

— annie⁺¹ 🫧 (@thetaksgf) July 8, 2024

ok the price difference in the korean vs american tour merch is actually making me disgusted like why is the tshirt price doubled why is the hoodie less expensive than a crop top what the fuck pic.twitter.com/NnUNG1bat5

— brooke 🌸 (@lovelywoogi) July 8, 2024

Overall, ATINYs were mixed about the selection and designs. Most liked the merchandise. Yet, many found the prices for the items unreasonable.