News outlet BBC has been called out for “Spreading misinformation” about SEVENTEEN and the use of AI technology, specifically regarding member Woozi.
Earlier in the year, SEVENTEEN released their hit track “MAESTRO.” In the teaser, the concept seemingly challenged the use of “AI” technology, and there was even a note at the start of the first teaser.
In particular, when the video was released, CARATs explained that there was no use of AI in the actual music video, and the concept was meant to showcase the “dark side” of technology.
The BBC recently wrote an article about K-Pop and AI and mentioned SEVENTEEN and Woozi.
In the text, it shared that the music video featured an AI-generated scene and linked it to AI use in the lyrics. The paragraph seemingly took Woozi’s alleged words during a press conference and seemed to link it to the creation of “MAESTRO,” sharing a narrative that some of the lyrics from the song used AI technology.
In the press conference, while Woozi spoke about AI. Yet, he generally discussed having experimented with the technology in the past to see the positive and negative aspects but didn’t specify that it was used for “MAESTRO” or that it was used for anything other than understanding the new technology being used.
Of course I’ve tried and practiced writing songs and producing using AI. Rather than complaining about advancements in new technology, I feel (I/artists) need to advance along with it. I’ve tried to look for negatives and positives of using AI. I think I’m always thinking of ways to keep our unique identity in the face of fast-changing technology.
— Woozi
When the article was shared online, CARATs immediately called out the misinformation, clarifying that while Woozi spoke about experimenting with AI, his comments did not specifically link the use to song writing. They explained that the comments, even with the use of “might well” discredits the work Woozi has been doing as SEVENTEEN’s producer (with Bumzu) since the group debuted in 2015.
"At the launch of the album in Seoul, one of the band members, Woozi, told reporters he was "experimenting" with AI when songwriting."
Your article is preposterous, @BBCWorld !!! @pledis17_STAFF pls look into this.
Here it is. There is NO mention of using AI in songwriting. https://t.co/qq1knZM4EX pic.twitter.com/TLWAv3V9Lu— 💎 𝘼𝙮𝙀𝙨ʳᵉᵐᵉᵐᵇᵉʳ ¹⁷ (@SeventeenIU_) July 12, 2024
The articles is extremely MISLEADING. Firstly, you have twisted Woozi's words & inserted a different narrative to what was originally intended by SEVENTEEN regarding the usage of AI. Secondly, what is your source? Is it some random Twitter misinformation? Journalism bar is so LOW https://t.co/UoVrPIeRYU
— Jane😺 (@JaneDd22) July 12, 2024
They used robot motion tech NOT generative AI. Woozi has also talked about experimenting with AI because he wanted to protect their own unique identity.
BBC you're literally out here spreading lies about Seventeen. https://t.co/NE8KgPRaKG pic.twitter.com/FEzNHwD1Jk
— neev ✨ (@forsvtscoups) July 12, 2024
Glastonbury fell in love with Seventeen and kept praising them. Someone didn't like that so they had to quickly arrange a defaming article full of lies against them. Oh I hate the kpop industry and the snakes in power. https://t.co/uWULNNJ3p6
— 💤 shupashy mari¹⁷ ᴵˢ ᴿᴵᴳᴴᵀ ᴴᴱᴿᴱ 🪄 (@meetme_at17PM) July 12, 2024
Woozi has been a vital part of SEVENTEEN being a “self-produced” group since its debut, and many think the BBC’s words are discrediting it by twisting his words.
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