BELIFT LAB Claims NewJeans Plagiarized NMIXX — Netizens Respond
This article is part of our coverage of HYBE vs. ADOR CEO Min Hee Jin. You can read more and view the entire timeline here.
In the midst of the feud between ADOR and HYBE, one huge aspect was allegations from CEO Min Hee Jin that BELIFT LAB‘s ILLIT had plagiarized NewJeans. Yet, in a video, BELIFT has hit back with its own claims, alleging that the ADOR group plagiarized NMIXX.
On June 10, BELIFT Lab shocked netizens with a video addressing the plagiarism claims Min Hee Jin had made about ILLIT.
During the video, BELIFT tried to turn the tide and showed off examples of NewJeans “Plagiarizing” choreography, including Western artists and choreographers.
In particular, the company used a K-Pop comparison, sharing the similarities in the choreography between NMIXX’s “Love Me Like This” and NewJeans’ “Ditto.”
Yet, while the claim was made by BELIFT in the video, netizens quickly hit back at the accusations. In particular, they pointed out that NewJeans’ video for “Ditto” was posted on January 1, 2023…
While the NMIXX video was posted on March 23, 2023.
However, the OP of the post made sure to reiterate that they didn’t believe NMIXX was copying NewJeans, adding, “I’m not saying that NMIXX copied NewJeans, but it’s mentioned that with a single momentary capture of an action [dance move], it can look like NewJeans copied NMIXX.”
Even international fans hit back at the allegations.
in defense of overlapping choreo, belift lab is saying that newjean's ditto choreo resembles nmixx's love me like this choreo. yet ditto was released before love me like this…?
ditto release date: december 19, 2022
lmlt release date: march 20, 2023#nmixx #jyp #nswer pic.twitter.com/qbQoyuPDFU— NewJeans new MV June 17 (@rkvjeans) June 10, 2024
according to belift, ador time travelled over 4 months into the future to copy nmixx’s lmlt choreo! pic.twitter.com/aek2Qkpg1Z
— zy. exams 📚 (@newjeanified) June 10, 2024
belift claims that Newjeans copied NMIXX's choreo, but Ditto was released months before Love Me Like This…
— yui (@yuikendothis) June 10, 2024
The abrupt video from BELIFT has shocked netizens, and you can read the full summary below.
