Belift Lab Caught Photoshopping “Evidence” To Support Claims That ILLIT Did Not Plagiarize NewJeans

They edited the photos to suit their narrative.
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Koreaboo

In a video released June 10, 2024, Belift Lab made attempts to denounce the allegations of plagiarism made against ILLIT. Famously, it was claimed that ILLIT had copied NewJeans‘ hanbok photoshoot. Although many K-Pop groups have done hanbok shoots before, it was claimed that NewJeans’ was unique due to its color scheme, specific lighting and editing, and more.

Korean Netizens Accuse ILLIT Of Plagarizing NewJeans’ Unique Hanbok Photoshoot

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NewJeans

In their video, Belift Lab’s team narrated, “Min Hee Jin claimed that the hanbok colors and the pastel-toned palette was similar. Is it because there is nothing else left to claim that they are saying we copied their color scheme?”

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They also brought up other groups’ hanbok shoots to try to convince the public that Min Hee Jin’s accusations were baseless. Their method backfired when netizens found that Belift Lab had photoshopped these “evidences.” They had made the lighting and exposure of these example photos lighter, in order to make them look more similar to NewJeans’ and ILLIT’s. Here is how GFRIEND‘s shoot appeared in the video.

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Here is the original shoot from GFRIEND. It is clearly differentiated from ILLIT and NewJeans.

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They did the same with shoots from TripleS…

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…LABOUM…

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…and DIA.

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The purposeful editing caused netizens to clown the company.
Screenshot 2024-06-11 at 5.58.29 AM
| theqoo
  • Because they dragged other examples over, it just makes the plagiarism even clearer.
  • Do they take the public for fools… Can you think as you make things, you loser?
  • Pathetic…
  • How pathetic.
  • Because this is their level, that’s why they can’t do more than stealing.
  • Why are you putting in photos of idols who are not related?
  • This is basically admitting to plagiarism.

Min Hee Jin has never claimed that the hanbok concept is exclusively hers or NewJeans. Her previous statements make reference to the specific pastel scheme and color-editing style that has never been used in idol hanbok shoots before.

Source: theqoo
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