BELIFT LAB Staff Comes Under Fire For Allegedly Hitting ENHYPEN’s Sunoo
Content Warning
K-Pop idols have busy schedules that take them away for long periods of time. Along with their members, the staff they work with become like a second family. While many are praised for their bond with the idols, their behavior can also be criticized if deemed “inappropriate.”
Recently, a member of staff working with ENHYPEN has come under fire after her behavior towards member Sunoo.
On January 15, ENHYPEN made history as the first male K-Pop group to attend an overseas fashion show together for PRADA.
The members of ENHYPEN received praise for their visuals and interactions throughout the event. However, one video is gaining attention from netizens, and it shows a staff member’s behavior towards member Sunoo.
In the clip that was shared online, Sunoo was waving at fans as he was walking with the other members, staff, and security.
While Sunoo was walking, one of the female staff members walking behind the idol was seen hitting his back with what looked like a closed fist.
When the video was posted, netizens in the comments had different views about the situation. Many fans shared their concerns about the actions of the staff, stating that Sunoo didn’t deserve the reaction for greeting fans.
And when I catch her!! Why would she do that? Whether it’s friendly or not it’s still unprofessional to do so when Sunoo is interacting with fans/on his job. Sunoo deserve better https://t.co/jbwLLsoUDB
— Mandu🥟 (@NKloveHS) January 16, 2023
yall saying they may be friends… there's no reason for her to do that in public and hit him that hard… yall piss me off https://t.co/WxrIUYvOX5
— ` (@seonyvI) January 16, 2023
im so mad really like what was she thinking ?? in front of all the fans too?? how does she act in private then ?? https://t.co/aDyNU2hLga
— ten 🐱 (@ikeupoop) January 16, 2023
Idk what's their relationship or if they're close but I do find this very weird like he was literally just waving to the fans why would they hit him like that? Idk anything about them but doing it publicly infront of so many fans with so many camera filming it 🤷🏻♀️ https://t.co/OEJxqsjtC1
— ًascella ❁ | still hoping (@radiantjungwon) January 16, 2023
Although some fans pointed out that the action could’ve been done playfully, netizens pointed out that it was unprofessional for her to do it in public, especially at such a huge event like Fashion Week.
You are in public and even you are close to him there is no reason to hit him. It's very unprofessional to do so and also the age gap doesn't allow her to be doing this stuff . https://t.co/VAfo9VbeoN
— wish (@jungcatwonnie) January 16, 2023
like we have all the right to be upset- they weren't even joking around for her to try to push him ?? he was only greeting his fans, this doesn't sit right with me https://t.co/irmGh80PzE
— fio ⁷ (@flower_koo) January 16, 2023
Friend or not, it was unprofessional. Sunoo was more than willing to interact with fans, why stop him from doing so as if he can't walk and wave at the same time? All the other members waved too, so why only gatekeep Sunoo's interactions? https://t.co/ArSMEUzhXh
— flower boy sunoo (@yellowsunrising) January 16, 2023
she was being unprofessional and deserves to get called out. Does that warrant ppl harassing her on her socials? No, it’s belift’s job to respond and protect their artists. I just don’t like how some of you are asking op to delete when the concerns are valid https://t.co/YFqtSKNoWg
— mish (@nkprnt) January 16, 2023
In particular, even if they had a close bond, doing something like that was likely to be misinterpreted, even if it wasn’t done negatively.
don't freaking tell me that they are joking bcs wtf? joking in that place and event? and wdym misinformation?? tf are u saying, if they don't want it to be misinterpreted then she shouldn't have done that knowing that there's a lot of camera right there. https://t.co/Gaq459bWj5
— aia (@010305_04z) January 16, 2023
Others shared that as it was only a short clip without context, it was not right to make any assumptions and, rather than sending hate to the staff, to wait for a statement about the situation.
Stop to conclude something that is not true, if it wasn't a joke between the staff and the idol surely the bodyguard behind him would have complained to the manager.. Don't let this perception make Sunoo far from the staff because until now we know he is very close to the staff https://t.co/rnvNktsp2l
— Sunshine✨ (@sunny624_) January 16, 2023
There's so much we don't know! Maybe they do this all the time in private? Maybe Sunoo does this to her too? Maybe they've been this close since D-1! FACT IS WE DONT KNOW SO STOP JUMPING TO CONCLUSIONS. https://t.co/KdN7YycVJd
— Sunoo legit owns me (@sunoospeblebich) January 16, 2023
In the video, Sunoo didn’t appear to have done anything wrong by interacting with fans, and fans are not blaming him for anything that happened. Instead, the criticism is towards the staff who seemingly hit the idol, which is never right in any situation.
BELIFT LAB has yet to respond to the video and criticisms from fans.