Big Hit And CJ ENM Have Launched A Combined Company To Create A Global K-Pop Group

Big Hit Entertainment, the agency behind BTS and TXT, has joined forces with Korean entertainment powerhouses CJ ENM and launched a new company called BELIFT LAB.

The company’s goal is to create a “global K-Pop group” by 2020 and in order to accomplish this, the company has been built with funding of 7 billion won ($6.1 million).

The company will be holding global auditions in countries such as the United States, Korea and Japan in order to discover a new idol group. These auditions will be starting on March 30th.

BELIFT LAB aims to debut a boy group which Bang Si Hyuk will be responsible for managing.

The CEO of BELIFT LAB has said that the company will be focusing on entertainment and media primarily.