Big Hit Entertainment has announced they have partnered with American streaming service KISWE to improve the fan experience.
According to their joint press release on June 9, the partnership was made to increase their global business and service reach by innovating new ways for global fans to experience their idols’ content. Big Hit Entertainment’s global platform Weverse will receive various new services that will make it the one-stop shop for all music industry related contents
On June 8, Big Hit Entertainment global CEO Yoon Seok Jun and KISWE President and founder Dr. Kim Jong Hoon and CEO Mike Schabel signed a memorandum of understanding promising a global partnership between the two companies.
— Big Hit Entertainment and KISWE
Their first project together will be the multi-view live streaming, which will be unveiled on June 14 with BTS’ Bang Bang Con The Live. The concert will provide 6 different angles at once for viewers to choose from, providing a unique multi-view experience.
Both Big Hit Entertainment and KISWE also commented on their partnership.
Through this agreement, we have opened up the possibility of various new innovations in the global market by combining Big Hit’s content and planning with KISWE’s technology. Based on our philosophy of considering our fans’ needs first, we will maximize our synergies and develop and introduce more services our fans want.
— Yoon Seok Jun
Through the partnership between KISWE and Big Hit Entertainment, we have expanded KISWE’s reach from just the global sports and media sector to also music. Both companies are now able to challenge new fields. I think this partnership is the beginning of an innovative fan experience of the future.
— KISWE CEO Mike Schabel
KISWE is a company founded in 2013 and has been providing streaming technology since then. Some of its famous partners include the NBA, MLS, PGA Tour, and Turner Sports (TNT)
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