Billboard Criticized For “Unprofessional” Tweet About BLACKPINK’s Jennie And Lisa
News outlet Billboard has sparked anger among fans for their recent tweet about BLACKPINK‘s Jennie and Lisa.
On July 9, Billboard shared a tweet where they referred to both the news of Lisa’s huge news about performing at the Global Citizen Festival and also spoke about Jennie apologizing for vaping in a deleted clip from her recent vlog.
They were two big pieces of news regarding the members, and the outlet chose to combine them to create a tweet for their news.
Billboard is looking at what the women of BLACKPINK are up to, from LISA's upcoming headline performance at Global Citizen Festival to Jennie's apology for vaping indoors. #BillboardNews pic.twitter.com/9mjjIXnNZ0
— billboard (@billboard) July 9, 2024
The comments seemed to have started a “fanwar” between Lisa and Jennie’s fans, using the headline and tweet to insult and negativity toward the other members and fans.
250k in 2hours vs 82k in 10 hours
Billboard needs that Jennie effect for clicks and promotion.The charity here is Jennie helping to sell those tickets. https://t.co/QTncnPsOV7 pic.twitter.com/nF68v8y1FF
— CT (@evenParTee) July 10, 2024
Someone said "lisa is smoking hot, and the other one is smoking pot"
I cantttt https://t.co/Nh98Abt6IY— ππππ₯ π (@IIoud_aiix) July 9, 2024
Well that check must be directly dropping money on their ass tonight
Without JENNIE WITH JENNIE https://t.co/Wmh7nhLhNb pic.twitter.com/8WJBgWhGsh
— πΌπ§ππβπΉπᴼᴬ (@AceJennie_16) July 10, 2024
We love an artist who focuses on her career, releases music, and headlines international festivals keep going Lisa! pic.twitter.com/Kv5Kn8STsM https://t.co/smfnolyrCy
— ε (@GliuSo97) July 9, 2024
After seeing what was going on in the comments, BLINKs called out Billboard for their “unprofessionalism.” In particular, the outlet was slated for seemingly pitting two female artists against each other by creating a tweet where Lisa and Jennie’s news is very different, rather than putting them separately.
that headline was unnecessary.
β β α΄Έα΄Έα΄Όα΅α΄° (@perfectalalisa) July 9, 2024
the fact this is coming from a “professionals”.. i expected better than this all time low headline.
β . (@geokonic__) July 9, 2024
using blackpink for clout is embarrassing when youβre BILLBOARD https://t.co/2mfSpy8qK9
— ella (@yunaroyale) July 10, 2024
nasty ass company this headline was so unnecessary https://t.co/oBF34oZnSB
— θͺγ (@txtsstargirl) July 9, 2024
Corny stan fights aside, can we talk about how @billboard has an awards show for women empowerment or whatever yet they're pinning two women against eachother? Billboard isn't what it used to be even popcrave is more professional yikes https://t.co/VdFb2VsLdf pic.twitter.com/rBs4pPUD4G
— Ω (@vitalalisa) July 10, 2024
tell me why i even bothered checking the qrts when i already knew i'm just gonna see a bunch of social rejects and l0sers going at it yet again … oh,and you're weird af for this,billboard π https://t.co/kNU87wG1sH
— sia βοΈ | fan (@lalisalovemme) July 9, 2024
the headline is so fucking unprofessional https://t.co/FhnNk4lBfT
— pia κ«Β α΄α α΄ (@gaypinkss) July 10, 2024
While it’s not uncommon to combine news pieces for social media, fans think it was not right to do it with such contrasting information, with one being a celebration of Lisa’s announcement and the other news that saw Jennie face a lot of criticism.