BLACKPINK’s “BORN PINK” Creative Director Opens Up About What The Members Really Felt Prior To The Start Of Their World Tour
BLACKPINK recently embarked on the North American leg of their BORN PINK world tour. The four member girl group is set to visit Europe and Asia as well to meet their fans in person and perform their latest hits.
The person who knows the most about this concert series is none other than Amy Bowerman, the 33-year-old creative director of Ceremony London, a visual production company who works with A-listers the likes of Dua Lipa and now BLACKPINK to make their concert plans come to life.
She discussed her experiences with the YG Entertainment girl group in a new interview with i-D. From what it is like to work with a Korean artist to the involvement of the members in the planning stage, she was as honest as can be.
At one point, Amy was asked about her perspective on BLACKPINK and how they felt about the tour right before it started: “Were BLACKPINK a little nervous starting this tour, since there was a lot riding on it?” She replied that instead of nerves, “There was a lot of excited energy” in the air.
Rather than seeing their world tour as a tiring or nerve-wracking series of events on their calendar, BLACKPINK was ecstatic to be doing it. This feeling grew as each stop drew closer.
It meant a lot to them. It was like, ‘it’s finally happening, we really want to go out there and make this the best show possible.’
— Amy Bowerman
BORN PINK was BLACKPINK’s first tour since IN YOUR AREA (2019-2020). Considering that they also could not perform in front of a live audience for around two years due to the pandemic, each one was itching to give back to the fans who supported them through thick and thin.
It came to a point where they felt they really needed to give the fans something that they’d been waiting for, because they weren’t able to do this during lockdown.
— Amy Bowerman
Amy turned down the idea that BLACKPINK was afraid to perform in front of a large audience again, saying there was “no fear” and just excitement to be back on stage.
[Anticipation] was the general vibe—no negative or nervous vibes, no fear.
— Amy Bowerman
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