BLACKPINK's Jennie Proves Her Popularity By Crashing Calvin Klein's Website

Whenever a BLACKPINK member announces a partnership with a brand, the reaction is always positive and immediately boosts a brand’s recognition. Calvin Klein‘s announcement that Jennie would be their muse again was no exception.

Jennie as Chanel ambassador. | *@jennierubyjane/Instagram*

The fashion brand teased Jennie’s return with a look behind the scenes of the new campaign. After seeing the sexy ’90s-inspired photos, fans didn’t waste any time heading to the website. They quickly encountered a problem getting their hands on the items, though.

Between Jennie being part of the campaign and the brand’s sudden rise to number one in South Korea’s brand rankings, fans reported that Calvin Klein’s website had crashed. They alerted the brand, which promptly handled the issue.

I repeat….

JENNIE. BROKE. CALVIN. KLEIN. WEBSITE !!! pic.twitter.com/OJaYeoy2R4

— . (@lyle0_0) February 15, 2023

.@CalvinKlein official website broke after the brand entered South Korea’s TOP BRANDS ranking at #1 following the announcement of #JENNIE returning as the Face of #CalvinKlein's newest campaign. @BLACKPINK pic.twitter.com/h7CYfIqPUB

— BLΛCKPIИK GLOBAL FANBASE (@BLACKPINKGLOBAL) February 15, 2023

On top of crashing the site, Jennie continued to prove her popularity by nearly selling out the newly released bralette she wore for the photo shoot.

1996 is the moment. JENNIE in Calvin Klein 1996. out now: https://t.co/O3rUhZFq1B pic.twitter.com/L4nwLLV0AN

— calvinklein (@CalvinKlein) February 15, 2023

Whatever brand Jennie partners with, fans will always be there to support her, even if they have to crash a website.