BLACKPINK's Jisoo Is Announced As Cartier's Newest Ambassador, And Here's Why It Was Always Meant To Be

When it comes to idols who are the embodiment of class, grace, elegance, and beauty, one person that is always mentioned is BLACKPINK‘s Jisoo. Since debuting, the idol has always gained attention for her timeless visuals and sophistication in whatever she does.

BLACKPINK’s Jisoo | *@sooyaaa_/Instagram*

Because of this reputation, it isn’t surprising that everyone wants a piece of Jisoo. In particular, she was the perfect person to represent Dior as their global ambassador and Jisoo has shined worldwide with the brand.

BLACKPINK’s Jisoo at recent Paris Fashion Week | *@BLACKPINK4WAYS/Twitter*

BLACKPINK’s Jisoo at Paris Fashion Week in 2021 | *@sooyaaa__/ Instagram*

Well, it seems as if Dior isn’t the only brand that is lucky enough to have Jisoo as its ambassador. On May 23, it was announced that Jisoo had become part of the Panthère community, making her the newest global ambassador for the luxury brand Cartier.

In a recent article, Jisoo explained her excitement about being the new ambassador.

I’m so glad to be a part of Cartier’s grand journey. It’s truly an honor and pleasure for me to join the Panthère tribe, where everyone proves their strength of character. I can’t wait to share Panthère’s great beauty with everyone.

— Jisoo

BLACKPINK’s Jisoo as the brand ambassador for Cartier | Cartier

However, it was the statement from Arnaud Carrez, Senior Vice President Chief Marketing Officer at Cartier, that caught the attention of fans. It seems that Jisoo continues to cement her influence as the brand was drawn to her.

When we wanted to embody the magnetic aura of the panther, our attention was instinctively drawn to Jisoo. With her self-assured style, she is the voice of a new generation of creatives who dare to show their different talents. She is an artist who takes on her role with great creative freedom, never limiting herself.

— Arnaud Carrez

Yet, although the announcement was sudden, netizens have been collecting proof that Jisoo is the perfect ambassador for the brand, and the collaboration was destiny. Some even pointed out that Cartier has always had a soft spot for Jisoo…

And the idol has never stopped amazing fans during their events, with some gushing over how different the vibe is to Dior and how perfectly she fits the image of Cartier.

Jisoo has even shown her love for the brand, treasuring a Cartier ring given by member Jennie…

Jisoo wearing the Cartier ring from Jennie | *VLIVE*

And after Cartier’s launch of Pasha de Cartier watches featured BLACKPINK member Jisoo in 2020, netizens assumed she would be the next idol to represent the brand. After two years, that has finally happened and netizens couldn’t be happier.

When the announcement was made, BLINKs couldn’t hide their excitement at Jisoo’s new venture.

kim jisoo, the global ambassador of dior and cartier pic.twitter.com/Ml6Sxo55VN

— aldo raine (@diorbitchjs) May 24, 2022

cartier always had their eyes on jisoo. we dont know why it took so long to be official. they've been there even before dior. they were silent but they were always there pic.twitter.com/mloSEE9UjA

— ⚡️ (@jisoobest) May 24, 2022