Coway Apologizes For Editing Jungkook In BTS's Photo, Corrects Mistake

From clothing to cars, BTS appears in advertisements for top brands around the globe. One of their latest promotional images, however, was not well received by some fans.

@BTS_twt has come together with a new look.
What is the advertised product?

Follow #Coway on Twitter and leave your expectations in the comments!#코웨이 #BTS #코웨이BTS #cowayBTS #방탄소년단 pic.twitter.com/EmHgYr4G9Z

— Coway Global (@Coway_Global) May 16, 2022

As brand ambassadors for Coway, a Korean household vacuum cleaners company, BTS promotes air and water purifiers. For their latest ad campaign, the member wore bright, white suits that complement their matching dark hair.

#Coway 's new campaign with @BTS_twt

Stay tuned for the advertising video
that will be released!#코웨이 #BTS #코웨이BTS #cowayBTS #방탄소년단 pic.twitter.com/bVJ66sZ4y9

— Coway Global (@Coway_Global) May 16, 2022

At first glance, nothing seems out of place in this photo, but hawk-eyed fans noticed that a tiny change had been made to Jungkook‘s appearance. (No, we’re not talking about the mullet!)

The original Coway x BTS image. Top: BTS’s J-Hope, Jin, RM, V. Bottom: Jimin, Suga, Jungkook. | *@Coway_Global/Twitter*

The “J” tattoo on Jungkook’s ring finger had been erased.

Fans quickly brought the error to Coway’s attention, asking for an explanation.

Why you erase the "J" on Jungkook's tattoo…why?? It's his tattoo…care to explain?@Coway_Global pic.twitter.com/fe0ZUX1bYY

— Rina Park 💙 (@rinabumblebee) May 24, 2022

Where’s is Jungkook J tattoo? Why edit it out?? That’s a disrespect towards the artist

— Ale ⁷ 💜 ᴾʳᵒᵒᶠ- 2022.06.10 (@Army7mingguk) May 24, 2022

Coway has now apologized for the mistake and corrected the image, adding the “J” tattoo back to Jungkook’s hand.

Hello, everyone. We sincerely apologize that we've missed precious "J" letter on JK's hand. We'll soon replace it with the revised version, and make sure it won't happen again. Again, we are really sorry :'(

— Coway Global (@Coway_Global) May 24, 2022

Coway explained that the missing “J” was unintentional, an error made while editing Jungkook’s skin tone.

Hello everyone, here's the revised version of the previous photo. There was a mistake while editing the skin tone and there was no intention to disrespect the artist. As we promised, this kind of mistake won't take place again. We always respect our brand ambassador, @BTS_twt💜 pic.twitter.com/isiaThFa58

— Coway Global (@Coway_Global) May 24, 2022

Even professionals make mistakes sometimes!