BTS Jimin‘s dad is well-known among ARMYs for his cafe in Busan called MAGNATE that showcases BTS-related items inside. Recently, he launched a merch line for the cafe called ZMILLENIAL.
The merch contains various references to BTS, including phrases like “Young Forever” and “Nevermind.”
There are also references specifically to Jimin, including the nickname “Mochi,” his birth year, and moon imagery (similar to his tattoos). The mascot is a calico cat, another reference to Jimin.
However, netizens were concerned to see prices as high as $300 USD on items like jewelry. Even the cheaper items were on the more expensive side, including a hand fan that came to $30 USD.
Not only were netizens were appalled at the high price point for the items, they were shocked by the shirt that featured Jimin’s dad’s signature. However, as fans are okay with fans selling BTS-related goods, the same sentiment applies to ZMILLENIAL.
On a post sharing the items, they left their thoughts in the comments.
- “Huh…? That’s so expensive.”
- “Is that 460,000 won?” ($335 USD)
- “They’re selling merchandise???”
- “A handheld fan costs 40,000 won??” ($29 USD)
- “Is the necklace over 400,000 won?? 14k??” ($292 USD)
- “I don’t mind fans selling merchandise, but the price… And selling the father’s autograph is incomprehensible.”
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