BTS’s Jin Makes It Official With Gucci: ARMY’s Prediction Comes True
Since BTS‘s Jin was discharged from his mandatory military service, ARMYs have speculated that he was already receiving offers from brands.
Ahead of his enlistment, Jin was the ambassador for Jin Ramen. Previously, he was the ambassador for many other name brands as a member of BTS, including Louis Vuitton and Samsung Galaxy.
One of the brands ARMYs suspected Jin might be a new ambassador for was the Italian luxury fashion house Gucci. The brand previously sent him gifts, and he has been spotted wearing items from the brand, too.
Gucci apparently sent gifts to Jin. Peep the Wootteo cake tho 👀
©️@Lovely_jiNNNN pic.twitter.com/WAHhJIulBA
— Jinfantry (@thejinfantry) June 14, 2024
Now, Gucci has officially announced Jin as the brand’s latest global ambassador in a Women’s Wear Daily exclusive. Reportedly, Jin praised Gucci Creative Director Sabato De Sarno, saying the brand is “iconic” with “a long-standing heritage and modernity. It is meaningful and thrilling to be a part of such a house.”
Creative director Sabato De Sarno said Jin’s “warm and kind personality is truly magnetic, and his style is simply unique. He is a generous and extraordinary artist who is able to move people with his music, which makes us even more honored to share this journey with him.”
— WWD
Gucci’s relationship with South Korea has strengthened in recent years. Previously, EXO‘s Kai was an ambassador. Currently, NewJeans‘ Hanni, Lee Jung Jae, Park Gyu Young, and Jay Park are also ambassadors alongside Jin. On October 15, the brand will launch its Gucci Cultural Month initiative in Seoul, aiming “to pay tribute to the heritage of Korean culture by spotlighting the work of personalities who have elevated local arts to global scale through various mediums.”
The project will see the involvement of four world-renowned talents, including conceptual artist Kimsooja, filmmaker Chan Wook Park, contemporary dancer Eun Me Ahn and pianist Seong Jin Cho. The event will celebrate their contributions through photography, videos, exhibitions, special performances and cultural lectures.
— WWD
The news of Jin’s ambassadorship might be unexpected for some, as V had long been nicknamed “Gucci boy,” while Jin was associated with Thom Browne.
It's still unbelievable to me that Taehyung, once known as the "Gucci boy," chose Celine instead, and Seokjin opted for Gucci and became its global ambassador instead of Thom browne 😭 pic.twitter.com/CM3MMe6O9F
— 나비🦋 (@winterberry0430) August 7, 2024
[#TaehyungNaver] 15-03-19
BTS V the fashion icon of Kpop. #V is a handsome kpop idol with the title of world's best in Visual. He is also known as the person who has hands of Midas. He can digest the Gucci brand and often called as a Gucci boy by international fans.+ pic.twitter.com/P8X36qGgBs— ♡ V UK (@KTH_UK) March 15, 2019
he's kinda carrying the thom browne brand on his back pic.twitter.com/P7DZThQde5
— RUN JIN 8/13 (@jinakgay) December 23, 2023
Yet, Jin has sported Gucci in the past, proving himself as a perfect choice to represent the brand’s fashion.
gucci x jin you'll forever be famous !!!
JIN GUCCI GLOBAL AMBASSADOR#JinxGucci pic.twitter.com/DAcb62JTID
— 𐙚 (@ratedforjin) August 7, 2024
Jin and Gucci goes way back. When Jin styled himself with Gucci – we knew this was coming since a long time
JIN GUCCI GLOBAL AMBASSADOR#JinxGucci #방탄소년단진 #JIN #BTSJIN
— Seokjinism – THE ASTRONAUT JIN 🧑🚀 (Fan Account) (@seokjinism1) August 7, 2024
many more jinxgucci crumbs 🤤 credit to: @ksjfashion pic.twitter.com/m69fzFgMEI
— 𓂋⁷ (@KSJCLIPS_) August 7, 2024
Additionally, Jin is known to be an avid tennis lover. Gucci has a tennis collection, so it’s a good fit for the idol.
— 𓂋⁷ (@KSJCLIPS_) August 7, 2024
We look forward to seeing more of Jin as he accepts such opportunities! Previously, Jin became the first world brand ambassador for Paris jewelry brand Fred. Read more below.
BTS’s Jin Becomes First World Ambassador For Paris Jewelry Brand
