BTS Jin’s Alcohol Brand Pop-Up Store Draws Huge Crowd Despite No Promotion
Recently, it was revealed that BTS‘s Jin had collaborated with friend and celebrity chef Baek Jong Won for a joint business venture: A liquor brand called IGIN.
New photos have gone viral showcasing the creatively designed packaging of the product. Additionally, there is a Christmas version of the packaging out, perfect for holiday festivities: “Sweet Tonic” (apples and watermelons) and “Sour Tonic” (apples and plums).
IGIN WHERE SMILES BEGIN COMING SOON pic.twitter.com/zAIefJsUWH
— jin files (@seokjinfile) December 11, 2024
IGIN CHRISTMAS EDITION PACKAGING pic.twitter.com/llLLsMjWax
— jin files (@seokjinfile) December 16, 2024
It was previously announced that a pop-up store for the product’s release would take place at Jini’s Lamp, operated by GS25. The preopening events ran from December 16 to 19, with the official grand opening on December 20. Cute merchandise is also available.
“Another Level” by Jin playing at the Jini’s Lamp Pre-Opening Event! 🎉
IGIN WHERE SMILES BEGIN#IGINbyJin #IGIN #JinisLamp pic.twitter.com/E7RhFwcFqT
— All for Jin (@jinnieslamp) December 16, 2024
Now, ARMYs are flocking to the pop-up’s grand opening, sharing the decorated space with IGIN in mind. It exceeded expectations with its fun, interactive atmosphere.
A IGIN christmas tree? wow
i wonder if it lights up at night???? anybody got photos ?
JINIS LAMP GRAND OPENING
IGIN SMILE LIFE TOWN#IGINbyJin #IGIN #JinisLamp pic.twitter.com/14VKbi1DYi— Seokjinism – HAPPY BY JIN (Fan Account) (@seokjinism1) December 20, 2024
RT AND REPLY
JINIS LAMP GRAND OPENING
IGIN SMILE LIFE TOWN#IGINbyJin #IGIN #JinisLamp#Jin #방탄소년단진 #진 pic.twitter.com/oe5Bt2auQG— moni⁷ 𖠌 (@sevenrchive) December 20, 2024
THIS IS WHAT IGIN'S POP UP STORE TRASH CANS LOOK LIKE😭 HE IS LITERALLY SAYING THROW AWAY ALL OF YOUR BAD FEELINGS AND THOUGHTS😭 SEOKJIN YOU ARE THE BEST PERSON ON EARTH pic.twitter.com/CTxRfFGuFC
— ksj era☆ (@areaksj) December 20, 2024
Jin’s elder brother also attended with his wife. He left a sweet message and shared it via his Instagram Stories.
FROM JIN'S BROTHER INSTAGRAM STORY !!
Jin’s brother and his wife visited IGIN's Smile Life Town Pop-Up Store
He wrote: "Make a lot,So we can drink a lot- Hyung" with caption "that liquor" begin
JINIS LAMP GRAND OPENING
IGIN SMILE LIFE TOWN#IGINbyJin #IGIN #JinisLamp pic.twitter.com/wIOB8Ixqsk— JIN UPDATES (@seokjin_updates) December 20, 2024
Heo Seo Hong, the newly appointed CEO of GS Retail, also surprisingly attended. The turnout for the grand opening was massive despite the blistering cold.
On the first day, hundreds of visitors lined up, many waiting hours to enter. The store was crowded with visitors excited to leave messages for Jin, buy merch, taste the drink, etc., in the immersive space. A GS Retail official explained that the “pre-registration for IGIN was sold out quickly, and as soon as we started accepting on-site registrations today, over 100 people joined the waiting list.” They expect about 5,500 people to visit by the end of the pop-up.
Many ARMYs attended, including international fans. Some fans confessed they weren’t big alcohol drinkers but were interested in trying this one, as it was made by Jin.
Considering Jin has yet to promote his drink himself, the turnout is incredibly impressive!
Look at the big line and bodyguards at IGIN pop up store, some kfans said they've to wait for at least 2hrs for their turn to go inside
Mind you seokjin himself haven't started promoting his brand yet pic.twitter.com/4dicMiNfO9
— •̀ᴗ•́ ᵢₛ ₕₐₚₚy.☘︎ ݁˖ (@itboygucci) December 20, 2024
GS25, which sells IGIN drinks, will continue to operate the pop-up until Christmas Eve, December 24.
