BTS And LINE FRIENDS' BT21 Officially Receive "Borahaefication"

BTS and LINE FRIENDS‘ BT21 is finally getting the “borahaefication” treatment!

BT21 | LINE FRIENDS

As you know, purple has great significance to the BTS fandom as it’s the official color. It originated with V‘s coining of the phrase Borahae (“I Purple You”).

So, since purple became BTS’s official fandom color, locations, landmarks, etc., often light up in purple in honor of the group.

borahaefication of busan has started pic.twitter.com/2XXFhmWI8A

— sen⁷ (@sugatradamus) October 11, 2022

We can’t see purple without thinking of BTS now, and we’re not the only ones. Even Jungkook thinks of BTS when he sees the color!

jungkook asked if they made it purple specially for them and the tannies’ reactions pls 😭 pic.twitter.com/D29F8y7ZwS

— jungkook admirer (@dreamjeons) October 11, 2022

So, when we see a celebrity dressed in all-purple, we can’t help but wonder if they are an undercover ARMY…

borahaefication of millie bobby brown pic.twitter.com/NXkyAWF6iB

— jana ⁷ | INDIGO 💙 (@myeternaljk) May 14, 2022

Additionally, there’s been a trend on Twitter in which memes and celebrities are “borahaeified,” adding lots of purple and iconic BTS imagery. One account borahae button (@BorahaeifyBot on Twitter) is dedicated to creating these edits and even accepts requests.

i’m back – 🦋 pic.twitter.com/DYlP68zgQy

— borahae button (@BorahaeifyBot) February 23, 2022

One of the most popular edits is to make one’s outfit purple, then add BTS logos, ARMY Bomb, and/or BT21 merchandise.

pic.twitter.com/QNIa7ZGuIi

— borahae button (@BorahaeifyBot) December 17, 2021

Now, it appears BT21 themselves are “borahaeified!”

LINE FRIENDS announced that a line of the character plushes would soon be released. It is the “Purple edition!”

When blue and red comes together💙❤️
It creates a hopeful and passionate purple!

BT21 Purple edition
Coming Soon

✔️Global 12.11 6PM PST
📍LINE FRIENDS COLLECTION
👉https://t.co/8E2z7YhosW

✔️Korea 12.12 11AM KST
📍LINE FRIENDS On/Offline Store
👉https://t.co/IPZcLV7HPn pic.twitter.com/xn9JCYLTIX

— LINE FRIENDS STORE (@LINEFRIENDSinfo) December 9, 2022

So, you will be able to buy small fluffy plushes of your favorite BT21 character, including KOYA, RJ, SHOOKY, MANG, CHIMMY, TATA, and COOKY… but they are entirely purple!

It’s a must-have for any ARMY!

In addition to the traditional standing plush, there will also be an option to purchase bag charms/keychains. It even includes a purple heart keyring, which is so on-brand for BTS! We love it.

BT21 Purple edition
Bloom in purple💜
Soft and cozy standing doll
and bag charm with heart keyring!
Get eager to meet our limited edition
for your special collection!

— LINE FRIENDS