BTS’s RM Causes A Diffuser To Sell Out With Just One Instagram Post
BTS is known as “sold-out kings”. They frequently cause various items to sell out almost instantly! Most famously, Jungkook‘s mention about a kombucha drink on live stream caused their sales to shoot up. In more recent news, RM‘s Instagram update helped a small brand sell out their diffuser.
In what seemed like an innocuous post, RM shared his studio with fans. The desk was filled with things from fan art to humidifiers, to small trinkets and music items. Perfect for an artist like RM!
Fans were quick to zoom in and found that he was using a particular brand of diffuser.
The super-sleuths in them were set to work and they found that it was a diffuser from the brand, called :60. Not only did the original model sell out…
…so did the refill!
The ALL DAY FRESH Diffuser from :60 goes for ₩26,000 KRW (about $21.70 USD) for the original model and ₩48,000 KRW (about $40.10 USD) for the refill. Both sold out as soon as RM updated his social media. Reviews on the website state that the scent smells like freshly cut grass near a city area.
One of the reasons it sold out so quickly was due to RM’s reputation for smelling real good. Even international artist Lauv picked him as the member that smells the best!
Q: Siapa member BTS yang paling harum?
Lauv : RM
Waaaahhh☺️☺️☺️☺️@BTS_twt #알엠 #남준 #김남준 #BTS #Namjoon pic.twitter.com/E3rMLN5Aai
— ⁷RM BASE₁₂₂ (@RMBASEINA) January 28, 2021
We’d love to get our hands on this item too! All hail another sold-out king, RM!