Chuu’s Unexpectedly Grim Concert Sales Expose The “Problem” With K-Pop Tours

“K-Pop companies be setting up their artists for failure…”
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Koreaboo

On June 20th, it was announced that Chuu would embark on a North and South American tour titled Strawberry Rush. 

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Chuu | ATRP

Chuu, who has promoted as a solo artist since her expulsion from LOONA, has seen success despite debuting under a smaller company. Her most recent release, “Strawberry Rush,” has over 5.5 million views, a total some full groups struggle to hit.

However, this success seemingly did not have an effect on her concert ticket sales.

A netizen on X shared several screenshots of the availability of Chuu’s concert tickets on Ticketmaster on different tour dates, showing that several had more tickets remaining than sold.

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| @lavundur/X
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| @lavundur/X

The remaining tickets are mainly available for their original value rather than being marked up at a platinum premium price.

Screenshot 2024-07-17 at 11.51.24 AM
| Ticketmaster

Rather than a sign of lowered popularity, other reasons have been presented for Chuu’s low sales.

First, Chuu recently toured North America in October 2023, making it her second in less than a year.

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| ATRP

Additionally, the other groups and acts created after LOONA’s departure from BlockBerry Creative, like Loosemble, have also toured recently. This has placed stress on LOONA’s fanbase’s pockets as they attempt to see all of the members.

This also overlaps with problems being seeing by several other K-Pop acts. Like Chuu, many groups have announced concerts too close to the date of the event, which ultimately affects ticket sales.

For example, KCON USA did not share the line-up for the event until June, just a month before the event is to take place. Another issue is also ticket price — both Chuu and KCON’s ticket prices have been deemed to expensive, also leading to lower sales and adjusted prices.

This has seemingly affected other acts as well, like THE BOYZ, whose concert tickets were called out for being too expensive.

Many feel that concert organizers and companies are out of touch with audiences, leading to instances like this.

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