Cinema Company Goes Viral For Creative “BTS Permission To Dance On Stage – Seoul: Live Viewing” Advertisement

ARMYs say they matched BTS’s humor!
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Tegan Sweeting
Tegan Sweeting

Previously, BIGHIT MUSIC announced that there would be screenings of BTS‘s Seoul concert for PERMISSION TO DANCE ON STAGE at select cinemas worldwide on March 12.

‘BTS PERMISSION TO DANCE ON STAGE – SEOUL’, a performance for BTS and ARMY to dance together live. Join us as BTS and ARMY become one once again with music and dance in this unmissable live concert experience broadcast from Seoul to cinemas around the world! ‘BTS PERMISSION TO DANCE ON STAGE’ is the latest world tour series headlined by 21st century pop icons BTS, featuring powerful performances and the greatest hit songs from throughout their incredible career. The earlier Los Angeles shows were seen by approximately 813,000 people across the four sold-out shows, making them one of the most successful shows in 2021. Don’t miss ‘BTS PERMISSION TO DANCE ON STAGE – SEOUL: LIVE VIEWING’ to see RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook on the big screen in your local cinema on Saturday, March 12 only. We don’t need permission to dance~?

— Cineworld & HYBE

From left: V, Jin, J-Hope, Jimin, Jungkook, Suga, and RM of BTS.

That alone was enough advertisement to get ARMYs to line up at movie theaters. Like legitimate concert tickets purchasing, ARMYs have struggled to score movie tickets as they have been selling out. So, no more promos were necessary as any theater screening the event is sure to do good business.

Still, that didn’t stop one cinema company from going the extra mile with a creative promo, advertising BTS Permission to Dance on Stage – Seoul: Live Viewing.

British cinema company based in London, England, Cineworld, also the second-largest cinema chain globally, uploaded a creative video to TikTok. Employees took turns asking questions that referenced BTS’s hit song “Permission to Dance.”

Don’t need to talk the talk, just walk the walk tonight
‘Cause we don’t need permission to dance

— BTS, “Permission to Dance”

With each question, another employee cut them off, retorting, “No, you don’t have permission!” 

Finally, he could respond positively when asked, “Can we dance?” That time, he cheerily replied, “Yes, you don’t need permission to dance!” All the workers then broke into dancing with an advertisement for BTS Permission to Dance on Stage – Seoul: Live Viewing appearing at the end.

The video found ARMYs, and it’s been a hit as the fandom unanimously agreed it was “hilarious” and “brilliant marketing.” Some have even said that it’s exactly the BTS members’ sense of humor.

| @cineworld/TikTok

So, it’s no surprise the video has gone viral after just one day. As of writing, it has 220.1K views and 58.1K likes on TikTok.

| @cineworld/TikTok

Cineworld has even continued to interact with ARMYs in the comment section, proving they may very well be the best cinema in the world.

| @cineworld/TikTok

Cineworld’s video has gone viral not only on TikTok. It has made its way to Twitter too.

While Cineworld also shared it on Twitter, ARMY reposted the video as well, and it’s gone viral there too. Dori⁷ia (@mikro_kosmos_)’s repost has 31.8K likes currently.

| Twitter

Again, ARMYs are impressed that Cineworld matched BTS’s humor and “TikTok energy.”

Someone give Cineworld’s social media manager a raise!

Source: @cineworld

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